Marketing Strategist

Trinity International University

TIU TODAY:

Trinity International University (TIU) is composed of a liberal arts college, a divinity school, a graduate school, and a law school in California. Trinity is the educational ministry of the Evangelical Free Church of America; its main campus is located in Deerfield, Illinois, with regional centers in Chicago, Illinois, in Miramar and Kendall in Florida, and in Santa Ana, California.

TIU holds to the statement of faith of the Evangelical Free Church of America (EFCA).

EFCA AFFILIATION:

Trinity International University is affiliated with the EFCA, an association of some 1,500 autonomous and interdependent churches and church plants united by a mutual commitment to serve the Lord Jesus Christ under the guidance of the Holy Spirit and obedience to the Word of God. The EFCA is seeking to fulfill the Great Commission which Christ has entrusted to His Church. The growing ministry of the EFCA currently extends to some 50 countries of the world.

The EFCA regards Trinity as its gift to the wider evangelical community, making its educational offerings accessible to students from a wide variety of denominations. Indeed, the majority of Trinity students represent non-EFCA churches. The nature of the university allows breadth for Christians from many different backgrounds to study, worship, and serve together.

https://www.tiu.edu/

Position Details

Marketing Strategist
Job
Full-time
12/14/2020
Northern Illinois
Deerfield, IL

The Marketing Strategist for Trinity College and TEDS directly reports to the Vice President of Marketing Communications and is a member of the overall College marketing team. It is essential that this individual also has a very close working relationship with TIU Admissions Department. The primary responsibilities of the position are to develop and execute measurably successful marketing and communication strategies which support the enrollment goals of TC and TEDS and reinforce the brand of TIU.

Duties:

  • Create, drive and measure the effectiveness of the marketing and communication strategies. 
  • Conduct focus groups and other necessary research prior to execution to test the strategies. 
  • Identify potential stories to share with constituents for social media, web and print content. 
  • Project manage and write copy as needed for brochures, ads, sell sheets, department web content, etc. 
  • Regularly attend marketing and admissions meetings to share updates and collaborate with fellow team members. 
  • Execute online advertising and digital marketing strategies. 
  • Manage the specific marketing budget for TEDS and TC marketing deliverables. 
  • Complete other marketing responsibilities as needed.

Qualifications:

  • BA required with 3-5 years leading measurably successful marketing initiatives. 
  • Experience in higher education preferred. 
  • Thorough understanding of, and commitment to the tradition, theology, and values of Evangelical Christianity.

Attributes:

  • Strategic and creative thinker. 
  • Exceptional writing and proofreading skills. 
  • Strong problem-solving ability. 
  • Excellent interpersonal and facilitation skills. 
  • Organized and detail-oriented. 
  • Outstanding project management. 
  • Gifted collaborator.

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