Marketing Strategist

UnityPoint Health - Meriter

UnityPoint Health – Meriter provides convenient, personal care to patients in hospital, clinic and home health settings. As a partner of UW Health, our team uses shared values to show our people and communities how much they matter. Offering primary and specialty care, including the busiest birthing center in Wisconsin, Meriter is regularly recognized for outstanding quality and patient experience. We are proud to be part of UnityPoint Health. Providing care throughout Iowa, western Illinois and southern Wisconsin, UnityPoint Health is the nation's 13th largest nonprofit health system and the fourth largest nondenominational health system in America.

Position Details

Marketing Strategist
Southwest Wisconsin
Madison, WI

This is a full time position that will work weekdays, day shift.

Develop and implement strategic marketing plans and tactics to support UnityPoint Health – Meriter’s brand, image and key service lines (as assigned). The position works closely with Meriter representatives, leaders and physicians to develop marketing plans followed by subsequent hands-on implementation of the tactics, management of budgets and evaluation of results to ensure successful execution of the plan and achievement of overall business objectives. Plays an active role as a member of the larger UnityPoint Health marketing team, and works closely in collaboration with UW Health Marketing team.

Required Qualifications:

  • Bachelor’s degree in public relations, journalism, marketing or a related field
  • 3 years’ experience in marketing
  • Valid driver’s license when driving any vehicle for work-related reasons.
  • Expertise of integrated marketing communications strategies and tactics
  • In-depth knowledge or areas of specialty within marketing, (i.e. research, social, CRM, writing, etc.)
  • Demonstrated leadership in project and program planning and marketing strategy development
  • Commitment to focus on key organizational priorities and strategies, as well as articulate with others
  • Excellent communication skills, both written and verbal, for a variety of internal and external audiences; strong presentation skills
  • Excellent organizational and project management skills, and the ability to handle and prioritize multiple tasks
  • Demonstrated ability to establish and maintain effective relationships with staff, physicians and vendors within a team environment and across organization lines
  • Ability to navigate working across organizations in a spirit of collaboration and partnership
  • Demonstrates a strong awareness of and is sensitive to complex politics among departments, organizations and partners
  • Media plan coordination and implementation expertise
  • Proven ability to manage confidential and sensitive information
  • The ability to work with patients and consumers with warmth and respect – responding to both positive feedback and complaints
  • Demonstrated ability in developing and coordinating budgets
  • Demonstrates collaborative working relationships and is team focused.
  • Ability to work on tight deadlines in dynamic situations
  • Drive to continually learn, adapt and improve results
  • Willing to work extended hours at events with the possibility of travel to regional and affiliate locations


Pay starts at $47K, commensurate with experience.

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