Marketing Technology Operations Manager


The Company:

Rexnord® is a $2 billion multi-platform diversified global industrial company with exceptional and trusted brands that serve a diverse array of global end markets. Founded in 1891, Rexnord is headquartered in Milwaukee, Wisconsin, U.S.A. and employs approximately 8,000 associates worldwide. For more information about the company visit

Our Process & Motion Control platform designs, manufactures, markets and services highly engineered mechanical components that help customers increase productivity and prevent downtime. Rexnord aerospace products can be found throughout aircraft from the engine to the landing gear. Our Water Management platform offers water solutions that help protect human health and the environment.

The company is operated in a disciplined way with the Rexnord Business System (RBS), a process-based framework for world-class operating performance and continuous improvement. RBS enables speed, scalability and consistency to drive superior customer satisfaction and financial results. By deploying our RBS methodology, Rexnord continues to solidify and grow long-standing, globally competitive businesses, while systematically integrating acquisitions and finding new ways to grow.

Doing the right thing has been part of our core values for more than a century. So have volunteerism and philanthropy, and our Rexnord Foundation formalized this commitment more than 60 years ago. We make our communities better with individual and organizational volunteering, matching gifts, grants, scholarships and corporate donations.

Business Unit:

Within Rexnord Power Transmission, we design, manufacture, market and service specified, highly engineered mechanical components worldwide used within complex systems where our customers’ reliability requirements and the cost of failure or downtime are extremely high. We keep industry moving with products and services that enhance the reliability of equipment supporting key industries, including food, beverage & liquid, automotive, energy, and mining. Our new digital productivity platform, DiRXN (pronounced “Direction”), based on the integration of innovative Industrial Internet of Things (IIoT) and e-commerce technologies with a leading portfolio of tools, products and services, connects our customers to data and information that allows them to optimize productivity across all stages of their lifecycles.

Position Details

Marketing Technology Operations Manager
Southeast Wisconsin
Milwaukee, WI

Position Summary:

Lead the strategy, design, execution and operations of Rexnord's lead management processes, marketing technology systems, and tracking performance in order to plan, report, and conduct analyses. Manage the development of content & tools that will drive web traffic, customer acquisition, and purchase intention. Collaborate with Marketing Campaign Managers, Product Management, and IT teams to plan and execute deliverables needed for marketing campaigns and lead capture & nurturing. Manage, motivate and mentor an in-house team of designers, analysts, specialists, and developers, leveraging the team’s strengths through engaging and effective team management. Oversee and manage relationships with key digital agencies and other 3rdparties. Manage the use of marketing technologies such as MA, CRM, CMS, and PIM; lead initiatives for SEO/SEM, UX/UI, web design & development, web analytics, social media, and global content & e-tool development. Ensure Rexnord data compliance with regulatory & privacy laws.


Provide leadership and knowledge of best practices and processes for marketing automation and actively drive, coordinate, and participate in improvements across all marketing technology.

Run the marketing tech stack by leading the operation of marketing technology products as an administrator. Train and support marketing staff on using marketing tech. Perform research and recommend new marketing technology products, as well as integrate marketing technology products with each other.

Manage daily use of Marketing Automation (Pardot), CRM (Salesforce), Google Analytics, CMS (Kentico) and PIM (InRiver) systems to ensure consistent tracking and routing workflows

Develop standards, systems and best practices for content creation, distribution, maintenance, content retrieval and content repurposing. Establish work flow for requesting, creating, editing, publishing, and retiring content. Ensure consistent global experience and implement appropriate localization & translation strategies.

Manage a team that may include writers, editors, graphic designers, digital designers, developers, analysts, and other agency personnel. Regularly collaborate with Campaign Managers, Field Marketing, and subject matter experts across multiple functions and business groups.

Provide leadership and support of Customer experience with Rexnord digital assets including web and eCommerce.

Stay current with data privacy laws and regulations globally. Ensure Rexnord PMC remains compliant.

Success in this position will produce the following:

  • Website and social media traffic growth 
  • Lead generation growth and conversion improvement 
  • Sales and buying cycle reduction 
  • An increase in defined customer engagement metrics (measured by users taking the desired action; i.e. conversions, subscription, purchase, etc.). 
  • Continual improvement of customer nurturing and retention through compelling content 
  • An increase of new prospects into the enterprise through the consistent development and deployment of content to each persona group.

Leadership Competencies:

  • Customer Focus – Building strong customer relationships and delivering customer-centric solutions. 
  • Business Insight – Applying knowledge of business and the marketplace to advance the organization’s goals. 
  • Manages Complexity – Making sense of complex, high quantity and sometimes contradictory information to effectively solve problems. 
  • Communicates Effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences. 
  • Instills Trust – Gaining the confidence and trust of others through honesty, integrity, and authenticity. 
  • Builds Effective Teams – Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals. 
  • Ensures Accountability – Holding self and others accountable to meet commitments. 
  • Manages Ambiguity – Operating effectively, even when things are not certain or the way forward is not clear. 
  • Persuades – Using compelling arguments to gain the support and commitment of others.
  • Strategic Mindset – Seeing ahead to future possibilities and translating them into breakthrough strategies.

Experience and Skill Required:

  • BS or BA in Business, Marketing or Communications; or technical degree + MBA 8-12 years experience in the field of digital marketing 
  • Direct experience with back-end web development, web content management systems (CMS), customer relationship management (CRM) systems, Product Information Management (PIM) systems, Marketing Automation (MA), eCommerce and other marketing technology systems 
  • Solid understanding of SEO, SEM, PPC, UX design, UI design, interactive design, and front-end web development 
  • Subject matter expertise in web analytics, segmentation, personalization, lead generation, lead nurturing, lead scoring, lead management 
  • Familiarity with B2B marketing and sales concepts, strategies, and tactics that support lead generation and drive revenue. Includes channel strategy, messaging development in various channels, selling tools, and audience segmentation. 
  • Experience with creating & executing B2B marketing campaigns that leverage Interactive/Digital /Social Media and Web content 
  • Experience with creating & implementing brand and trademark strategies, guideline development, and adherence management 
  • Strong project management skills to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results. 
  • Track record of leading and inspiring marketing talent to deliver outstanding marketing, content, promotions, and projects. 
  • Consistently challenges self and team to deliver industry-leading results.

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