The Marketing Tourism Development Specialist (Marketing TDS) provides expertise in tourism marketing to engage tourism industry partners (Destination Marketing Organizations and Associations) across the state in shared goals and vision that drives economic impact through effective tourism promotion.
The Marketing TDS provides marketing expertise to support the strategic marketing plans of industry partners. The Marketing TDS offers education in consumer marketing and communications and utilizes data analysis and tools to inform efforts. The Marketing TDS promotes the adoption of the Travel Wisconsin brand and statewide marketing plan, providing marketing guidance in line with individual industry partner budgets and needs. The Marketing TDS deepens tourism industry partners’ involvement in Travel Wisconsin industry resources including Wisconsin Department of Tourism grants, co-op marketing and public relations program, economic impact and travel research, destination assessments, Travel Wisconsin’s marketing platforms and tools, webinars and industry communications.
The Marketing TDS informs the development of industry-marketing tools offered by the Department. As part of the Bureau of Industry and Agency Services within the Wisconsin Department of Tourism, the Marketing TDS shares their knowledge and expertise of Wisconsin tourism offerings by participating in ongoing internal activities to inform Travel Wisconsin’s marketing and public relations content and other Bureaus within the Wisconsin Department of Tourism, including the Secretary’s Office, Office of Outdoor Recreation and Office of Group Travel.
This position has the option of working out of their home office setting or working in the headquarters office in Madison with the option to work remotely up to 90% of the time. The position requires travel, including on some evenings and weekends. This schedule may change based on training or operational needs. Employees will be required to come into the office for in person collaboration meetings occurring every other month. Employees will be required to report to the Madison office on their first day of employment. Employees will be required to report to the Madison office on their first day of employment.