Marketing Writer

Position Title: Marketing Writer

Job Category: Academic Staff

Employment Type: Regular

Job Profile: Writer 

Milwaukee, WI

Full Time

JR10001754 

Current Employees: If you are currently employed at any of the Universities of Wisconsin, log in to Workday to apply through the internal application process. 

Job Duties:

The University of Wisconsin-Milwaukee is hiring a detail-oriented and creative Marketing Writer to develop compelling content in support of student recruitment, branding, and other university initiatives. This hybrid position contributes to high-impact campaigns in a collaborative, fast-paced environment. 

The Marketing Writer will produce a wide range of content-advertisements, web pages, brochures, landing pages and scripts-and help develop messaging that advances UWM's goals. This position requires strong writing, editing, and interviewing skills, along with the ability to work independently and manage multiple deadlines. 

The interview process will include a writing test.

Job Responsibilities:

Writing/Editing: 

• Write text for marketing materials in a wide range of formats, including but not limited to: Advertisements (print and digital), advertorials, brochures and flyers, landing pages, web pages, and scripts for television and radio 

• Develop messaging, including key talking points and standard language, to be used in a wide range of marketing materials 

• Update content on UWM's home page and other top-level websites to reflect best practices in accessibility and user experience and in light of insights provided by analytics 

• Copyedit and fact-check marketing materials, ensuring they conform to AP and UWM style guides and are factually accurate and well-written 

• Consult with internal and/or external stakeholders to ensure accuracy 

• Obtain source approval of content 

Data Collection and Research: 

• Interview Brand Ambassadors and other students to collect information and quotes for marketing materials 

• Assist with regular and annual updates of the fact database at uwm.edu/facts 

• Collect additional data from other UWM units and external sources for use in developing marketing messages and materials 

Key Job Responsibilities: 

• Provides information and consultative advice about editorial policies, procedures, and services to contributing stakeholders 

• Develops and maintains the style guide, including editorial standards and policies 

• Manages production deadlines 

• Provides in-depth research and fact-checking for publication and distribution 

• Plans, develops, creates, and publishes internal and external communications 

• Edits, revises, and proofreads materials and resolves errors or inconsistencies in style, syntax, grammar, and format

Required Qualifications: 

• Bachelor's degree in Communications, English, Journalism, or a related field 

• Two years of experience as a Marketing Copywriter, Journalist, or similar role 

Preferred Qualifications: 

• Demonstrated success in creating marketing copy for ad campaigns 

• Demonstrated success as a copyeditor, proofreader or in similar editing role 

• Demonstrated success in producing web content using WordPress or a similar content management system (CMS) 

• Demonstrated ability to successfully identify human and data sources of information 

• Demonstrated ability to successfully interview subject matter experts and others 

• Demonstrated knowledge of Associated Press (AP) style

Compensation:

$60,000 to $65,000/annually. Salary will be determined by finalist's experience, training, education, and equity-based factors.