Media Analytics Manager

The Media Analytics Manager is responsible for analyzing, interpreting, and optimizing media performance across paid digital and traditional advertising channels while ensuring the seamless execution of ad operations. This role will leverage data-driven insights to inform strategy, improve campaign effectiveness, and ensure measurable business impact. The ideal candidate has a strong background in media measurement, attribution modeling, ad operations, and performance analysis, working closely with internal teams and external partners to enhance marketing ROI and efficiency.

Your Story.

The Media Analytics Manager is responsible for analyzing, interpreting, and optimizing media performance across paid digital and traditional advertising channels while ensuring the seamless execution of ad operations. This role will leverage data-driven insights to inform strategy, improve campaign effectiveness, and ensure measurable business impact. The ideal candidate has a strong background in media measurement, attribution modeling, ad operations, and performance analysis, working closely with internal teams and external partners to enhance marketing ROI and efficiency.

Your Passion. Our Culture.

At Sargento, you work for a company you believe in, with a family of people who believe in you.  Our culture stems from a simple premise: Hire good people and treat them like family.  At Sargento, you can make decisions based on how they affect people as well as the long-term health of our company.  You will be encouraged to make a meaningful difference in the community, in the company and in your career.  With diverse experiences and tools to learn and develop, you can transform your aspirations into reality.  If you’re ready for the right place to belong and grow your career, you can find it here.

What You Do.

Data Analysis & Performance Measurement:

• Develop and manage performance measurement frameworks to assess the effectiveness of paid media campaigns across search, social, display, video, and offline channels.
• Analyze key performance indicators (KPIs) such as CPM, CPC, ROAS, CPA, and LTV to provide actionable recommendations.
• Leverage tools like Google Analytics, Adobe Analytics, Facebook Attribution, and other third-party measurement solutions to track campaign effectiveness.
• Conduct deep-dive analyses to identify opportunities for optimization and budget allocation.

Ad Operations & Tag Management:

• Oversee the setup, implementation, and QA of tracking tags, pixels, and event-based conversions across media platforms using tools such as Google Tag Manager (GTM), Floodlight, Facebook Pixel, and other third-party ad servers.
• Ensure accurate data capture and tracking for multi-channel attribution models, aligning with business goals and privacy regulations.
• Work closely with media activation teams to troubleshoot tracking discrepancies and optimize tagging structures.
• Partner with engineering and IT teams to ensure seamless data flow from media campaigns into reporting dashboards and CRM systems.
• Maintain best practices for tag deployment, site analytics instrumentation, and event tracking for digital campaigns.

Attribution & Reporting:

• Implement and refine multi-touch attribution models to understand the role each marketing channel plays in conversion.
• Develop and maintain real-time dashboards for media performance tracking and insights.
• Prepare and present reports to senior leadership, summarizing key findings, trends, and optimization recommendations.

Testing & Optimization:

• Design and execute A/B and multivariate testing strategies to evaluate creative, audience targeting, bidding strategies, and tag configurations.
• Collaborate with media planners and activation teams to optimize campaigns based on analytical findings.
• Develop predictive models and forecasting tools to anticipate media performance and adjust strategies accordingly.

Cross-Functional Collaboration:

• Work closely with media planning, activation, creative, and ad ops teams to ensure analytics insights drive campaign improvements.
• Partner with data engineering and IT teams to ensure accurate data collection and integration with internal reporting systems.
• Collaborate with external vendors and measurement partners to enhance reporting capabilities and ensure best-in-class media analytics practices.

Emerging Trends & Innovation:

• Stay informed on the latest developments in media measurement, data privacy regulations (e.g., GDPR, CCPA), and emerging analytics technologies.
• Evaluate new measurement tools, attribution methodologies, and audience insights platforms to enhance analytics capabilities.
• Advocate for the integration of AI and machine learning into media analysis for advanced insights.

Skills & Abilities:

• Strong analytical mindset with the ability to interpret complex data sets and translate findings into strategic recommendations.
• Proficiency in data visualization tools (Tableau, Looker, Power BI) to create clear and impactful reports.
• Excellent communication skills with the ability to present data-driven insights to non-technical stakeholders.
• Strong knowledge of ad-serving technologies, tracking methodologies, and troubleshooting media tagging issues.
• Ability to manage multiple projects simultaneously and work in a fast-paced, results-driven environment.

Your Education and Experience.

• BA/BS in Marketing, Statistics, Business Analytics, Computer Science, or a related field.
• 5+ years of experience in media analytics, ad operations, performance measurement, or digital marketing analytics.
• Experience with analytics platforms such as Google Analytics, Looker, Tableau, and SQL.
• Hands-on experience with ad operations, tag implementation, and pixel tracking in platforms such as GTM, Google Floodlight, Facebook Business Manager, and Adobe Analytics.
• Proven ability to develop and implement attribution models, media mix models, and marketing dashboards.

Benefits that set us apart.

• Comprehensive medical including Fertility, Adoption benefits, Dental, and Vision Insurance
• Flexible Work Week
• Hybrid work schedule – Onsite Tuesday – Thursday with the option to work remotely Monday and Friday
• Compressed work week – Option of ½ day Friday
• Onsite Health & Wellness Center
• Employer 401K contribution in the top 1% of the nation
• Relocation Assistance
• Tuition Assistance
• Access to Employee Store