Media Coordinator


KW2 is a full-service digital and advertising agency with a mission to bring about change for our clients that empower and improve lives. We create results for clients across four key industries, government & public health, higher education, healthcare, and businesses. We take insights, wrap a brilliant strategy around them and then create the story that will move customers and transform markets. Few agencies can match the depth or breadth of KW2’s behavior change marketing expertise. Our proven approach to behavior change marketing has shaped more than 100 government and public health campaigns and improved millions of lives. Our creative staff have launched successful campaigns for brands like Coca-Cola, Microsoft, Harley-Davidson, Boeing, and The Green Bay Packers.

Position Details

Media Coordinator
Southwest Wisconsin
Madison, WI

The Media Coordinator helps support both digital and traditional media buying activities at KW2. This position will create, build, and maintain working partnerships with vendors and potentially new vendors.

You will work with various partners and vendors to initiate and implement the digital media plan and work closely with the KW2 Traffic Department to ensure all creative specs are correct and due dates are met.

Roles & Responsibilities:

  • Work with traditional and digital media planner/buyers to help support all media functions in the agency 
  • Provide research support to planner and buyer as-needed for support points needed for media plans 
  • Assist in planning research and idea generation pre-campaign 
  • Support in optimizing digital media buys in Google Ads and social media platforms
  • Digital media and Analytics optimization reporting
  • Collaborate with Traffic Manager to ensure media space specifications are clearly articulated to the necessary KW2 creative, production personnel and the vendor contacts 
  • Upload digital campaign assets
  • Work with media planners/buyers to prepare buys and secure media across broadcast, print, out-of-home, and digital
  • Perform buy stewardship and management tasks, including issuing make goods and creative traffic and managing vendor communications 
  • Assist in preparing periodic analytics reports – pulling data, formatting report and take initial approach at insights 
  • Assist in monitoring and providing optimization recommendations for digital buys 
  • Monitor all media budgets on a weekly and monthly basis (depending on mediatype) to ensure full buy delivery 
  • Work closely with Accounting Department to enter media orders for billing, manage and update media trackers, enter invoices for payment and provide weekly reports with current and upcoming media invoice reconciliation
  • Consistently demonstrates follow through and expedient execution of multiple tasks simultaneously 
  • Displays a strong attention to detail, organizational skills and problem-solving 
  • A proven understanding of the role of the media role in an agency, its relationships with clients, and media services delivery (planning, placement, optimizing) 
  • Effectively and proactively communicates and interacts with all key media stakeholders on projects and assignments 
  • Ability to anticipate project needs, internal or client-related issues 
  • Proactively seeks out new tasks 
  • Proficient computer skills, including Microsoft Office 365 (Word, PowerPoint, Outlook, and Excel) 
  • Superior communication and interpersonal skills 
  • Associate’s or bachelor’s degree in marketing or communications preferred

PTO, Health, Dental, Vision, Life Insurance, Short-term disability insurance, 401K, and FSA benefits.

At KW2, we believe our people grow together in diverse, equitable and inclusive environments where their unique insights, experiences and backgrounds are valued and build authentic relationships. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, military veteran status and all other characteristics, attributes or choices protected by law.

For more details about KW2 culture and other openings visit:

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