Media Director, Paid Social

Critical Mass

Critical Mass is a team of 1,500 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.

We work with the best—Apple, Nike, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.

We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

Position Details

Media Director, Paid Social
Chicago Illinois
Chicago, IL

You will:

  • Act as a search media expert for internal team’s consultation 
  • Design and share search POVs and case studies across the business and develop cross-discipline communication planning and drive synergy with Paid Social, Programmatic, Display, Content Syndication, etc 
  • Engage with planning team and clients to build a strong understanding of their needs and how they can best utilize search media for their competitive advantage 
  • Oversee and provide guidance on long term strategic plans respective of the client’s business goals including but not limited to annual and quarterly planning, QBRs and EOC reports 
  • Oversee and contribute to in person meetings on a monthly/quarterly basis to build and maintain a deep rooted partnership driving excitement for paid search opportunities 
  • Uncover/understand objectives, challenges and needs by performing regular client needs assessments, check-ins and interfacing regularly with senior level 
  • Stay abreast of and disseminate relevant industry trends to keep the brand atop of the latest paid search opportunities 
  • Manage and lead and grow a team search professionals varying in roles and responsibilities 
  • Allocate resources to allow for both meeting the client's current needs but also investing and focusing efforts for future growth 
  • Facilitate communication and process between team and internal as well as external stakeholders to collectively attain client objectives 
  • Act as the main point of escalation for the internal and external teams to quickly troubleshoot questions, concerns, or challenges 
  • Participate in weekly team meetings to provide insight into leadership viewpoints, client priorities and industry trend updates 
  • Analytical ability to extract insight/actions from data and relate the “story” back to planning team/client’s business goals 
  • Leads search innovation and vision- regarding new products and enhancements 
  • Identify and test new channels and products, highlighting results and sharing across organization and with external clients 
  • Negotiate partnership opportunities on behalf of the client to ensure the most value for the respective investment 
  • Partner with publishers to influence roadmap and future product rollouts on respective of client business goals

You have:

  • Bachelor’s degree 
  • 10+ years of experience in a complex, technical product environment, including at least five years of management experience 
  • In-depth understanding of search media campaign management and optimization practices 
  • Be a proactive self-starter with experience leading large accounts within an agency in an integrated fashion (collaboration, data sharing, co-leading efforts focused on client satisfaction, growth, performance vs KPI’s) 
  • Outstanding ability to manage and develop a cohesive team in a fast-paced environment while maintaining a high level of stress tolerance 
  • Excellent relationship building with internal and external stakeholders 
  • Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view 
  • Trusted advisor to senior client and be seen as a vital part of their team; represent the voice of the client within OMG 
  • Highly analytical and creative mind in strong communication skills with experience in building and managing a team through a use of excellent communication and interpersonal skills. 
  • High levels of integrity, autonomy, and self-motivation
  • Demonstrated ability to manage client relations including handling difficult client situations to optimal results for both the client and the company

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