THE MEDIA DIRECTOR is responsible for the philosophy and planning of the use of traditional and digital media, for the selection of specific media, and for ordering space and time for specific clients.Currently, the Media Director will have a staff of one Senior Media Planner/Buyer and Media Coordinator. As the agency continues to grow, the Media Director may have to add more media buying staff, divided by media, accounts, or territory.
The Media Director will share responsibility with the Sr. Planner in planning and executing our client’s media programs.
The Media Director needs to be well-versed in all types of media and must stay current with rapidly proliferating new media options.The Media Director ensures that the media staff maintains appropriate skill levels in media-related computer software, and authorizes related training and equipment purchases as deemed necessary. At AFFIRM, we use MediaForce media planning and buying software.
As a 15-person agency, AFFIRM’s Media Director is also responsible for research and marketing.In this capacity, the Media Director does media, industry, or company research so that the agency can construct an accurate strategic advertising and marketing plan for its clients.
Reports to the President.
Manages other media personnel.