Media Insights Associate Manager-NA

For Mars Food to be the fastest growing food company, we need a comprehensive knowledge of the effectiveness of our media in the digital space. As Media Insights Associate Manager, you will be part of a strategic growth engine for Mars Food North America. You will be responsible for guiding digital media strategies, execution, and measurement, deploying best in class practices, and delivering insights across Mars North America. CMI’s role is to INSPIRE the business – understanding what will drive value in the future. Mars Food also needs to make quick decisions on which bets to take, through rapid test & learns developed on strong consumer insights. CMI’s role is to provoke the business to act with pace turning insight into tangible, commercially successful propositions to drive transformational growth.

What would be your key responsibilities?

• Own the Marketing Mix Model (MMM) process: manage external vendor relationship and internal insights dissemination to optimize media spend 
• Guide and optimize test & learn agendas in partnership with brand, omni commerce, and media agencies 
• Challenge existing media measurement standards and metrics (i.e. ROAS): develop digital media goals and KPIs in partnership with Brand, omni commerce, and media agencies to ultimately optimize media strategy (paid search, biddable, placements, etc.) 
• Lead & execute end-to-end performance measurement analyses: interpret and analyze results to make actionable ROI improvement recommendations to the business 
• Build out measurement/analytics tools and platforms that reflect the best and most appropriate solutions available in partnership with our Digital Technologies organization and media agencies 
• Regularly review and report on media performance, including recommendations for real time edits and optimizations

What are we looking for?

• Bachelor's degree 
• 3+ years of experience with media, insights, or marketing 
• 1+ years of data analysis experience 
• Experience with simultaneously managing multiple priorities & milestones 
• Strong organizational, communication, and project management skills 
• Stakeholder management experience 
• Demonstrated ability to translate technical topics and metrics into digestible insights for non-technical business partners 
• High proficiency in MS Excel and PowerPoint

Nice to haves:

• Previous experience with media and marketing measurement, analytics, and reporting within an advertising agency/consultancy 
• Experience with online advertising, targeting and measurement systems and methodologies (ad servers, DSPs, DMPs, etc.) 
• Well-versed in advertising technology, including 3rd party ad-serving and tag management solutions and programmatic ad buying platforms 
• Ability to work through ambiguity and drive for clarity of direction