Media Planner/Buyer

Boelter + Lincoln

Boelter + Lincoln is a $28 million fully integrated marketing communications agency with expertise in advertising, digital media and public relations. Located in Milwaukee’s Historic Third Ward, we serve clients nationwide, particularly in the tourism, financial and B2B industries.

Selected as One of The Best Places To Work by Milwaukee Business Journal, B+L’s staff tenure is almost twice the industry average, which tells you a lot about our company culture. We believe strongly in a healthy life-work balance and operate on a hybrid office schedule. Our team is energetic, passionate, smart, approachable and talented.

Position Details

Media Planner/Buyer
Southeast Wisconsin
Milwaukee, WI

Boelter + Lincoln is seeking a Media Planner/Buyer that is responsible for developing plans and negotiating & placing client’s broadcast, outdoor, print and digital buys. Effectively executes, problem solves and develops solid business relationships. The Media Planner/Buyer will continue to increase their knowledge base as it pertains to planning, evaluating and buying advertising media across a variety of venues.


  • Plans advertising media programs for specific clients under the direction of the Media Director or Digital Media Manager 
  • Presents media plans to M.D., account service and/or clients for approval and makes adjustments as necessary. 
  • Negotiate and place television, radio, print, outdoor and interactive buys for accounts within an assigned group of markets or clients 
  • Estimate, update and adjust broadcast ratings 
  • Execute all media plans while adhering to established budgets and timelines 
  • Clearly and accurately communicates orders and changes to media vendors 
  • Monitors buys in progress, arranges for makegoods and credits and is responsible for the post-buy results of all buys 
  • Track media expenditures in SBMS to ensure budget compliance 
  • Stay on top of media trends 
  • Assist in the development of media plans for existing and prospective clients 
  • Maintains the best possible relationship with clients, Account Service and media representatives in order to further mutual interests of the agency and its clients 
  • Promote positive working relationships within the department, the agency and the media vendor community 

Measures of Accountability:

  • Continually look for ways to stretch the client’s dollar 
  • Create innovative ways of promoting the client, and extending their advertising message 
  • Exceptional presentation, verbal and written communication skills 
  • Gain and build a commitment of new ideas and courses of action. 
  • Be an agent of change 
  • Relationships with co-workers and clients are harmonious and productive
  • 2-3 years of agency media and buying experience 
  • Bachelor’s degree in advertising, marketing, business or related degree 
  • Efficiently use Word, Excel, PowerPoint and Keynote 
  • Vast knowledge of Google AdWords, Google Analytics, Facebook and other social media platforms 
  • Work experience in the broadcast and digital arena preferred 
  • Possess strong math and analytical skills 
  • Ability to multi-task and work efficiently under tight deadlines

Boelter + Lincoln offers a competitive compensation package. Salary will be tailored to the candidate based upon their experience and capabilities.

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