Media Planner/Buyer

Jacobson Rost

Jacobson Rost was founded in 1957 when journalist/humorist Frank “Jake” Jacobson and his wife, Betty, a talented artist, decided to open Jacobson Advertising at a picnic table in their garage in Sheboygan, WI. As the agency grew steadily from a regional advertising agency into a national, full-service integrated communications firm, the firm relocated to Milwaukee, WI, and expanded quickly into the Chicago market to serve their growing roster of consumer and business-to-business clients.

Today, Jacobson/Rost remains a fiercely independent and effective company, driving results for several national brands you know and use every day. Our culture is fueled by a proven philosophy of "creative non-fiction" and using a strategic approach we call "Truth to Transactions."We find a brand’s absolute truth, create real and powerful stories that drive experiences that connect, and we deploy them to deliver quantifiable transactions with that brand's prospects or fans.

Position Details

Media Planner/Buyer
Southeast Wisconsin
Milwaukee, WI

Jacobson/Rost is seeking an eager and enthusiastic Media Planner/Buyer with a diverse media skill set to join our growing team of integrated communications specialists working with a fantastic group of clients. The right candidate will have 4+ years planning/buying experience in a media, full-service or digital agency environment. This person should have experience in a variety of media forms but be resourceful and willing to learn. He/she will quickly become an integral part of the multi-functional team working to deliver communications solutions that lead to transactions for our clients. The ability to multi-task and prioritize in a fast-pace setting is a must!

The right person for this role should be eager to work in a collaborative environment but can also work autonomously and take ownership of assigned accounts/responsibilities. This person is highly organized and possesses strong analytical skills required to provide insightful rationale for media plan and buy recommendations.

  • Maintain client and partner relationships
  • Effectively negotiate rates for all media outlets including Local Broadcast, Out-of-Home, Magazines, Newspapers and Digital
  • Ability to develop strategy and implement successful paid search and social campaigns Develop media objectives and strategies to meet marketing objectives
  • Research, analyze and apply consumer insights and behaviors to determine media solutions
  •  Create strategic marketing plans that meet unique client goals and craft media recommendations & POVs to clients (planning and buying)
  • Collaborate with cross-functional team to develop creative solutions to client’s business challenges
  • Collaborate with Media and Account teams to provide weekly reporting to clients Maintain and monitor client budgets
  • Track audience delivery for all buys, reconcile invoice discrepancies, negotiate make goods, and report results
  • Digital deployment skills required
  • Bachelor’s Degree; at least 4 years of media buying and/or planning experience required.
  • Both digital and traditional media.
  • Strong proficiency with Microsoft Excel, PowerPoint a must
  • Ability to leverage Google Analytics for client insights
  • Proven organizational skills and attention to detail
  • Effective negotiation skills that result in mutually beneficial partnerships for our clients
  • Strong knowledge of media planning and buying tools (Freewheel, formerly Strata, MRI/Telmar, Kantar, Flashtalking, Google Ads, Facebook, Instagram, etc.)
  • Ability to thrive in a small, intense, and high growth environment

Jacobson Rost offers a competitive benefits package including:

  • Medical, dental, vision and life insurance
  • 401(k) with company match
  • Short-term and long-term disability
  • Paid vacation and holidays


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