Media Planner

Colle McVoy

Colle McVoy leads brands to their next. We combine purpose, innovation and experience in new ways to give businesses a competitive advantage, because brands that set the bar win. To help fulfill this mission, we need talent deeply rooted in the marketing strategies and techniques of now paired with the burning curiosity and courage to shape what’s next. We nurture a creatively driven, award-winning culture that’s all about empowered entrepreneurship – where people can be the inspired, energized individuals they are, while embracing opportunities to push themselves and the work. We welcome applicants seeking meaningful careers that never stop evolving and who share our values of passion, partnership, integrity and courage.

Position Details

Media Planner
Twin Cities Metro
Minneapolis, MN

Are you a media planner who’s ready to join a highly-collaborative and passionate culture driven by finding what’s next for our clients? Do you thrive on data, creativity and accountability to develop and steward solution-neutral media plans for national brands? Are you ready to join a team that’s delivered 3x media billings growth in last two years? If so, this is the right opportunity for you.

As a Colle McVoy Media Planner, you’d be part of a team that creates meaningful connections and champions innovative plans across a spectrum of channels and first-to-market opportunities. We’re looking for someone with existing agency-side media planning experience, especially in linear television, digital video/display and social media. Experience within the agricultural category is a plus but not required. You’ll collaborate with internal and external teams to create competitive analyses, trend reports, audience profiles, media plans, optimizations/performance reports and overall financial stewardship to lead your clients’ businesses success. Attention to detail and accountability are must-haves. The ideal candidate is a dynamic, data-driven and creative thinker who wants to contribute from Day One, bringing a positive attitude with a drive towards teamwork, communication, strategic solutions and mentoring assistant media planners. There is lots of opportunity for career growth, too. A love of pop culture, sense of curiosity and passion for media are essential.


  • Acts as lead media planner to create integrated media campaigns 
  • Interact with multi-functional teams (Brand Leadership, Insight, Data Science, Creative, Public Relations, Brand Experience, Design) 
  • Generate planning rates, develop plans against budget 
  • Continuously look for new opportunities and advise clients on the latest trends across all media (traditional, digital, mobile, social, emerging, etc.) 
  • Negotiate rate efficiencies and value-add 
  • Create plan documents and internal direction orders 
  • Develop/assist in client presentations 
  • Work directly with media team and external partners to build, negotiate, secure and steward assigned client media investments 
  • Supervise Assistant Media Planners 
  • Collaborate with Media Supervisor and Associate Media Directors/Media Directors 
  • Monitor and evaluate plan performance in close collaboration with investment and analytics teams 
  • Facilitate client and media relationships 
  • Attend appropriate internal and client meetings 
  • Evaluate opportunities and create point of view documents 
  • Mentor, supervise, and train Assistant Media Planners, working towards additional senior media planning and supervisory responsibilities 
  • Develop and present agency training presentations on new ideas
  • Bachelor’s degree or equivalent industry experience 
  • 1-2 years of media planning experience on an agency-side team is required 
  • Proven experience developing and managing consumer-focused media plans across all channels both national and local 
  • Have working understanding of basic media resources (Simmons, Nielsen AdIntel, ComScore, Strata, DoubleClick, etc.) 
  • Proficient in Microsoft Excel, PowerPoint, Word, Outlook 
  • Have passion for advertising, strategy, leading, and experience in traditional, non-traditional digital and emerging media technologies 
  • Confident, resourceful and respectful, can function with minimal supervision yet accountable to media leadership 
  • Has excellent organizational skills and attention to detail 
  • Collaborative and positive 
  • Ability to travel as needed

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