Media Planner

Job Summary:

Responsible for partnering with our internal and external sales teams by developing strategic cross platform media plans and avails that optimize yield principles and demonstrate an understanding of the client objective. Responsible for all pre-sales activities, from receipt of the request for proposal, pricing and building campaigns, assisting with the internal negotiation process as well as guiding sales through the close of deals. Works with moderate guidance in own area of knowledge.

Core Responsibilities:

• Creates proposals across different media platforms adhering to all rate cards such as: Linear (Market & National), Linear Addressable, VOD, IP/OTT, Digital Display, and Native/X1 Guides.
• Conducts proper analysis to determine optimal inventory to deliver on client goals, customizing for specific target audiences when needed.
• Advises upon pre-empt notices, overall reporting, and other related inventory information.
• Proactively develops alternative recommendations when client inventory/specification requirements cannot be met.
• Applies previous campaign learnings to consistently improve schedule building over time.
• Demonstrates an expertise in our systems and tools (inventory, rate generation, Strata, etc.), and provides feedback for areas of potential improvement. 
• Works with other departments as necessary to achieve these improvements.
• Collaborates cross functionally with varying departments, such as Advertising Operations, Campaign Management, Sales, Data Insights, Sales Development, Business Operations, and Finance etc. to help support all business needs.
• Consistently exercises independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. 
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

Employees at all levels are expected to:

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.Win as a team - make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

Education:

• Bachelor's Degree 
• While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience. 
• Relevant Work Experience 2-5 Years