Media Strategist

The following is a summary of the specific areas of responsibilities and the expected skillset of the Media Strategist.

BVK is seeking an experienced Media Strategist. The Media Strategist is accountable for media strategy development, output timeliness, accuracy, and overall excellence. This position will contribute to the process of strategic media planning – including audiences, channel selection, and ad tech to deliver on strategy. The Media Strategist will work with Associate Media Directors and Media Supervisors to build media plans and serve as the conduit between the strategy and implementation teams to execute them.

POSITION DUTIES & RESPONSIBILITIES:

The BVK Media Strategist position is similar to a media planner, though duties concentrate on strategy and planning instead of buying.

• Demonstrate ability to utilize resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data) 
• Facilitate the translation of the media strategy into appropriate inputs for the implementation team to execute 
• Understand techniques and technologies that are relevant for the client’s media strategies 
• Contribute to discussions on industry information on media, markets, and related dynamics 
• Build relationships with the media community specific to your accounts 
• Manage expectations of plan deliverables among agency stakeholders 
• Capable of effectively managing up and down the reporting structure 
• Provide and react to strategic input for all assigned plans internally and externally 
• Demonstrate problem solving and intervention when necessary 
• Establish and maintain communications process with digital and offline media teams, etc. for each piece of business within the team 
• Contribute to the development of client presentations and other important communication that is clear, compelling, and persuasive

POSITION QUALIFICATIONS:

• Bachelor’s Degree 
• 3 + years of media planning experience with a heavy emphasis on digital channels
• Understanding of key research sources (MRI/Simmons, Nielsen, Comscore, etc.)
• Knowledge of current trends and innovations in media
• Knowledge of essential media planning tools
• Knowledge of media buying strategies
• Knowledge of digital measurement/ analytics
• Knowledge of programmatic, SEM, and paid social buying strategies

POSITION KEY COMPETENCIES:

• Able to effectively deal with change & diverse people
• Able to adapt to changing work environments, work priorities, & organizational needs
• Actively listen, effectively express ideas, organize & deliver the required information
• Gather and analyze information & utilize sound judgment to make necessary decisions
• Proactively take action & offer alternative (or new) solutions that improve upon current processes, etc.
• Can motivate fellow team members, has energy & enthusiasm in their approach to the job, and is highly productive.
• Shows a high level of self-motivation, sets priorities, and organize time and resources to meet the set priorities
• Complete work in a timely and consistent manner, stick to commitments and take personal responsibility for job performance
• Cooperate with their team and the entire company as a whole
• Ability to work in a fast-paced & ever-changing work environment
• Set & maintain high-performance standards while paying close attention to detail, accuracy, and completeness

COMPENSATION AND BENEFITS:

Salary commensurate with experience. Competitive benefits package. Casual/fun working environment.