Media Strategist

Post Consumer Brands

Business Unit Overview

At Post Consumer Brands, we have more than 125 years of experience making the breakfast cereals that people love. And even after a century, we're still innovating. We are driven by our mission to Make Better Happen - and we want YOU to join our team!

Brand

With names like Pebbles, Honey Bunches of Oats, Great Grains, and Malt-O-Meal in our portfolio, we’ve earned more spots in the top 50 best-selling brands than any other cereal company. And as the third-ranked company in the cereal category, our business is growing. That’s where you come in. Our company is a hearty mix of ambitious people who want to make great things happen.

Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

https://www.postconsumerbrands.com/

Position Details

Media Strategist
Job
Full-time
8/9/2022
Twin Cities Metro
Lakeville, MN

Job Function

The Media Strategist is a results-oriented and experienced media planner who is responsible for all above the line media for Post Consumer Brands by managing agency partners, collaborating closely with Insights & Strategy, and managing partnerships for key brands.

The Media Strategist will utilize their past experience in media optimization to plan strategic full-year media plans in linear TV, OTT, CTV, print, OOH and digital against core consumer targets. This strategist will collaborate with our Brands Team, Experience Planning team, In-House Design Team, Insights & Strategy Team, and agency partners to create media plans that deliver against individual brand growth goals.

The Media Strategist will have deep knowledge of media mix programs and an understanding for how creative comes to life across all media channels.

Job Activities & Duties

  • Alongside media agency, manage the development and delivery of media strategies and execution of multiple channels including but not limited to digital, linear TV, OTT, CTV, print, and OOH 
  • Support strategic planning and buying across paid media channels by identifying national and market-level media mix, market/audience/competitor insights 
  • Serve as project manager for partnership activations across key brands ensuring brand managers, channel leads, design and media are aligned 
  • Compile, analyze and evaluate media performance on a regular basis at the channel, audience, and creative levels; identifying actionable opportunities to test, learn, optimize and scale to drive continuous growth and improvement across multiple KPIs through the funnel from Brand Awareness to Consideration 
  • Communicate channel and audience insights to internal teams ensuring media and creative strategies are continuously refined and optimized 
  • Partner with Insights & Strategy team and external agencies to ensure the proper tracking methods and reporting dashboards are in place to measure performance of media channels and their impact on key metrics throughout the funnel
  • 3+ years media planning experience either for a brand or at an agency 
  • 3+ years’ experience in measuring traditional (TV, Radio, OOH, Print, Referral), digital, and emerging (OTT/CTV) media channels 
  • Experience with media measurement programs like Keen, comScore and/or Nielson 
  • Proven experience leveraging data and consumer insights to better inform all aspects of campaign planning and recommendations to drive brand awareness and key performance metrics 
  • Experience collaborating with a digital media strategy/buying team or agency to ensure an omnichannel view of full-funnel media efforts 
  • Holistic view of the marketing funnel, understand the role of each channel and how each channel can be leveraged to reach goals

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