Media Strategy Lead

As a Media Strategy Lead, you will manage the planning and implementation of assigned campaigns. You will assist in the day-to-day management of the media agency, ensuring campaigns are aligned with business objectives and deliver against goals, on time and on budget. You will work directly with internal partners, representing media processes and best practices.

You will report to a Manager and will not have direct reports.

This role is hybrid, which means you will work some days at our corporate office in Richfield, Minnesota, and some days virtually from home or another non-Best Buy location. The specific work arrangements vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.

What you’ll do

• Manage the media planning process from planning through implementation for assigned onsite campaigns
• Partner with internal partners and media agency on creation and execution of campaigns, ensuring campaigns deliver against goals while adhering to established guidelines
• Steward the end-to-end process including media plan deliverables, budgets, approvals, and documentation
• Understand and communicate drivers of campaign performance to internal and external partners
• Support strategic planning and team projects across additional paid and owned media channels, as needed

Basic qualifications

• 2+ years of experience with digital media strategy, planning and/or buying in an agency, advertiser, or publisher setting
• Intermediate level of proficiency with Excel (advanced formulas & pivot tables) and PowerPoint (data visualizations and storytelling)
• Familiarity with retail media network, programmatic display and/or social campaign execution
• 2+ years of project coordination experience including rigorous attention to detail, critical-thinking and problem-solving skills
• Strong verbal and written communication skills
• Curious and eagerness to learn, desire to stay current on industry trends, tools and business opportunities

Preferred qualifications

• An understanding of building and managing digital media campaigns in a buying platform
• Experience with omni-channel media programs for a national, retail brand or retail media network
• Advanced PC Skills to include all Microsoft Office products, and experience with Salesforce

What’s in it for you

We’re committed to helping our people thrive at work and at home. We offer generous benefits that address your total well-being and provide support as you need it, especially key moments in your life.

Our benefits include:

• Competitive pay
• Generous employee discount
• Physical and mental well-being support