Medicaid Marketing Manager


At Medica, we are committed to earning the trust of those we serve through our unwavering commitment to high quality, affordable health care.

We are a nonprofit health plan that serves communities in Minnesota, Arizona, Iowa, Kansas, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota, Wisconsin and Wyoming.

As a company, we empower communities by listening to their voices, learning about community needs, and devoting time and resources to help.

Medica partners with the communities it serves in many ways, including the Medica Foundation, a nonprofit, charitable grant-making foundation. The Medica Foundation largely funds community-based programs and initiatives that provide sustainable, measurable improvements in the availability, access, equity and quality of health care.

In 2021, we formed a joint venture with SSM Health, and through that invested in Dean Health Plan. Medica and Dean Health Plan, both mission-driven health plans, have significant similarities in our histories, operations, cultures, and deep community commitment. Our new relationship is driven by technology, a mission driven vision, and innovation. Together we have an even greater opportunity to support the health care needs of members and patients, and to further enhance our provider relationships.

Position Details

Medicaid Marketing Manager
Twin Cities Metro
Minnetonka, MN

Medica’s Medicaid Marketing Manager is responsible for strategy development and campaign planning and execution of marketing communications to efficiently support Medica's services and products. The Medicaid Marketing Manager creates communications that promote the organization and its services through various means including blogs and social media, websites, product collateral, logos, or other promotional products.

Our Marketing Manager will work with internal stakeholders and external partners to support programs, member experience, and serve as a dedicated resource to develop and deliver marketing strategies within the Medicaid market.


  • Bachelor’s degree or equivalent combination of education and work experience 
  • 7+ years of related experience 
  • 5+ years of experience working in healthcare with a strong understanding of Medicaid products and markets 
  • Strong understanding of Minnesota Medicaid rules and regulations strongly preferred 
  • Multi-channel marketing experience 

Skills and Abilities:

  • Demonstrated interpersonal skills with the ability to develop and maintain positive working relationships across functions and various levels of the organization 
  • Data-driven with the ability to analyze and leverage data to drive marketing strategies 
  • Strong organizational skills and ability to meet competing deadlines in a regulated environment 
  • Excellent verbal and written communication skills 
  • Strong attention to detail

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