VISIT Milwaukee is a community asset that enhances the prosperity and public image of Milwaukee as a tourist destination by developing strategic partnerships, driving economic impact, and delivering indispensable expertise to the hospitality industry and municipalities.
The Greater Milwaukee Convention and Visitors Bureau, D.B.A. VISIT Milwaukee, is a private, non-profit corporation formed in 1967. As the main destination marketing organization (DMO) for the greater Milwaukee area, our primary goal is representing and promoting Greater Milwaukee as a premier destination for major conventions, corporate meetings, group tours, and business and leisure travelers. Our goal of increasing visitor and meeting generated revenue is achieved through sophisticated and integrated sales, services, marketing, and public relations programs geared to local, regional, national and international target markets. Through this process, VISIT Milwaukee is able to reach new and existing markets to increase visitors and economic impact to Greater Milwaukee.
The meetings & conventions marketing manager is responsible for the management and implementation of marketing projects that support positioning Milwaukee as a meetings, conventions, and events destination. This includes traditional and digital ad campaigns, media placement, printed marketing collateral, and more. The role is responsible for overseeing day-to-day activities of the marketing, production of marketing initiatives, collaborating with key department staff and third-party partners and vendors.