UnitedHealthcare is a company that's on the rise. We're expanding in multiple directions, across borders and, most of all, in the way we think. Here, innovation isn't about another gadget, it's about transforming the health care industry. Ready to make a difference? Make yourself at home with us and start doing your life's best work.(sm)
The Multicultural Marketing Manager will lead member engagement strategy and multicultural marketing material development for the Minnesota UnitedHealthcare Community Plan, a new plan serving Minnesota’s most vulnerable population. The right candidate will have an established track record of leading multicultural marketing efforts within an agency or corporate organization.
The role will be focused on building and implementing marketing and member communication plans to effectively reach and relate to targeted cultures and ethnicities. As a result, the candidate will need to have deep knowledge and experience in multicultural marketing disciplines as well as the ability to identify the need for and application of audience research and insight development. These efforts should leverage best practices but also challenge conventional multicultural marketing approaches by seeking out opportunities to connect on common ground and partnerships with community-based organizations that serve diverse Medicaid populations. The candidate must have strong leadership and communication skills with a sense of urgency for results and comfort working in fast-paced environments.
The Multicultural Marketing Manager is a valuable part of the leadership team with a unique opportunity to build a new health plan from the ground up, reimagine with proactive efforts to develop strategies and materials to support business and member engagement goals and exceed State requirements.
If you are located in Minnetonka, MN, you will have the flexibility to telecommute* as you take on some tough challenges.