New Business Development Professional

Johnson Direct, LLC

With local, regional and global business-to-business and consumer clients, Johnson Direct is among the 25 largest Metro-Milwaukee advertising agencies. Its measurable marketing services are focused on results and include advertising, public relations, interactive and direct marketing. Campaigns typically center on increasing demand generation, opening new/enhancing distribution channels, raising loyalty rates, improving retention and cross-or up-selling customers. Johnson Direct was founded in 1999.

Position Details

New Business Development Professional
Southeast Wisconsin
Brookfield, WI

We are seeking an energetic, smart and productive new business professional who is motivated to work in a fast-paced environment. Join a rapidly growing, innovative team and exercise your strategic sales skills with national and global brands. Responsible for identifying, pursuing and obtaining new clients through business-winning strategies.

This position works directly with the Director of Business Development and President to identify and close business through a relationship-based model. The individual is responsible for creating and executing a new business strategy, setting/meeting goals, researching appropriate opportunities, building and maintaining a prospect database and tracking efforts.

Responsibilities also include writing and presenting compelling proposals and campaign plans for prospects/clients. Agency teams then carry out the plans, using input from the New Business Development Professional.


  • Creates and executes a strategic new business plan including assisting with the development of agency marketing campaigns/materials.
  • Builds and manages detailed data base of prospects.
  • Writes proposals and marketing plans for prospects/clients’ marketing initiatives and coordinates quotations/estimates.
  • Effectively presents agency proposals/work to clients and supports other team members in same.
  • Is fully aware of agency credentials and specialties and effectively presents them to prospects/clients.
  • Meets with creative, account and all other relevant personnel to coordinate prospecting efforts and obtain business that’s a strong fit for the agency.
  • Coordinates project timing and budgets with all relevant agency personnel and provides internal clients with timeline and budget updates.
  • Tracks, measures and reports on results of efforts.
  • Responsible for meeting ongoing revenue goals.
  • Proactively manages daily schedule to meet or exceed goals.
  • Actively seeks additional /new business from client contacts.
  • Performs other agency related tasks as assigned.

The ideal candidate will have 2 or more years of business development experience in an agency setting. Requires a strong grasp of marketing communications strategies and tactics, including social media and interactive knowledge. Insurance industry experience and/or b2b marketing experience is a plus. A bachelor's degree in communications, marketing, journalism or a related field is required. Must be proficient in all Microsoft Office software applications. Polished written and oral communications skills. Detail-oriented with strong organization and strategic planning skills. Self-starting, enthusiastic and solution-driven. Possesses a positive attitude and is a team player. Interest in engaging in continuous learning and professional development is a must.

We offer a competitive salary, bonus and benefits package.

« Back