Online Marketing Specialist

The Online Marketing Specialist position will be supporting Zeon Solutions' online marketing program through strategies and tactics including: SEM, SEO, link building, social/viral marketing, email marketing, engagement tactics and other online initiatives.

This will be a fast paced and dynamic role, responsible for helping frame, identify plans and ultimately execute Zeon's digital presence within the online community. This person must be passionate about online marketing and all things Internet. The ideal candidate would have a personal website/blog, social media accounts, and favorite blogs and media aggregators that they could passionately speak about. Staying up to date with the latest technologies and online trends is essential for this roll.

As Zeon's Online Marketing Specialist, you will be part of the Search Marketing Team. The Online Marketing Specialist will also work closely with the Marketing Manager and have weekly contact with the VP and CEO. Presentation skills are a must. The ideal candidate must be a self-starter and have a mix of creativity and analytical traits. The Online Marketing Specialist reports to the Search Marketing Manager.

Responsibilities:

• Manage and execute online marketing strategy, including search engine marketing, search engine optimization, email marketing, social media, and work with internal teams to implement solutions for Zeon Solutions.
• Extract insights from program data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall Internet marketing goals and objectives.
• Manage paid search advertising budgets, campaigns and reporting via tools such as Google Analytics and AdWords.
• Strong communication skills and copywriting experience.
• Strategic, proactive and creative thinking - always focusing on innovative, but measurable solutions.
• Evaluate the website; understand the online goals and objectives.
• Work closely and learn from the Sr. SEO and Sr. PPC leads at Zeon.
• Develop targeted advertising copy and guide the design for display ads and email layouts.
• Daily management of media budgets and an understanding of ROI.
• Staying informed and on the edge of evolving search, email, social, and online marketing trends.
• Ability to build and report both in-depth and compact executive reports and presentations. 

Required Education, Skills, and Experience:

• Bachelor's degree from a four-year college or university in Marketing, IT, Business, or PR
• 1-3 years of online marketing experience: SEO, PPC, Email, Social Media, etc (Junior-Mid level)
• Possess discipline in which strong creative thinking and/or analytical skills are leveraged
• Strong desire to work within search marketing and other emerging and/or search channels
• Ability to work independently and manage time effectively
• Technical proficiency, particularly with Google Analytics, AdWords, Excel, Word, and PowerPoint; includes the ability to quickly learn new desktop and web-based applications
• Excellent written and verbal communication and presentation skills
• Solid interpersonal and teamwork abilities and ability to work without supervision
• Demonstrated critical thinking and problem solving abilities
• Ability to work directly with Senior Management in a professional manner
• Attention to detail, ability to multi-task, and ability to work independently or with a team is a must
• Active blogger, social media enthusiast, eye for web design, basic knowledge HTML (preferred)

Salary to commensurate with experience.