Paid Digital Media Strategist

The Paid Digital Media Strategist will be responsible for various digital marketing activities, primarily focused on Paid Digital Advertising within Google AdWords and Bing Ads. The role may also involve Programmatic Display and Paid Social Advertising campaign management within Facebook, LinkedIn, Twitter, and other third-party social platforms. This will include site research, keyword research, campaign development, optimization, and performance analysis for our clients.

Essential Duties and Responsibilities:

Account Management

• Maintain and continuously optimize five to eight client accounts 
• Demonstrate a deep understanding of clients’ goals and business objectives 
• Must effectively present to clients in person or via conference call 
• Communicate effectively with client to ensure optimal satisfaction in program execution 
• Provide internal and external reporting with regards to the status of a project and how client and company goals are being met 
• Identify additional growth opportunities in other marketing channels

Manage and Execute Online Marketing Strategy

• Develop, implement, and manage paid search, paid social, and display marketing strategies for a variety of clients 
• Use campaign data to recommend and implement optimizations to improve overall campaign performance.

Data Analysis and Optimization

• Extract insight from campaign data, identify relevant trends and provide well developed proactive recommendations to enhance and exceed overall client search marketing goals and objectives 
• Use Google, Bing, and Social Search Marketing tools (Facebook, LinkedIn, Twitter, Pinterest) as well as additional 3rd party software (Marin) to develop new campaigns and edit existing ones to ensure ROI for all clients 
• Continuously manage and adjust campaign budget allocation 
• Exhibit clear understanding of overall client messaging and develop search marketing creative, including but not limited to keyword generation, text ad copy creation, and landing page copywriting

Research Market Trends

• Stay up-to-date on and advise clients of the latest trends in online search marketing

Education Requirements:

• Undergraduate degree (BA/BS) plus 2+ years of PPC account management experience at a digital marketing agency.

Preferred Qualifications:

• Google AdWords Certification 
• Google Analytics Certification 
• Bing Ads Accredited 
• Professional Adobe Creative Suite experience 
• Proficient in Microsoft Office Suite including Excel, Word, and Powerpoint