Paid Media Coordinator - Life Time Events

Life Time

The Healthy Way of Life Community

Since opening its doors nearly 30 years ago, Life Time has evolved into something completely unique. Today it’s a growing community of people who have defined a new path forward. Where health, knowledge and relationships are valued. Where our energy is channeled for good. And where purpose drives our daily lives.

https://www.lifetime.life/

Position Details

Paid Media Coordinator - Life Time Events
Job
Full-time
10/16/2020
Twin Cities Metro
Chanhassen, MN

Position Summary:

This position is responsible for building out ad campaigns in several digital advertising platforms including Google AdWords and Facebook/Instagram. This position will manage a schedule of campaign launches, ensuring that the campaigns for different races/events launch on time and within specifications. This position is designed to learn the fundamentals of marketing creation, ROI analysis, and execution process in a performance-based culture.

Job Duties and Responsibilities:

  • Builds, launches and analyzes paid digital ad campaigns in Facebook and AdWords platforms, among other digital platforms 
  • Partners with internal creative team, directing marketing asset creation from concept through delivery 
  • Measures marketing performance against defined metrics, partnering with internal channel and analytics teams 
  • Packages and delivers campaign results to key stakeholders in an effective, timely manner 
  • Tracks and monitors multiple budgets and collaborates with business & technology partners to align marketing strategy with pricing & operational strategies 
  • Develops, executes and reports on testing plans that drive improved performance

Position Requirements:

  • Bachelor's Degree in Marketing or a related business field; coursework providing data-driven marketing experience 
  • 1-2 years of marketing experience in a performance-based culture 
  • Must be comfortable with basic data analysis

Preferred Requirements:

  • Experience with Excel or Google Sheets 
  • Project management experience 
  • Familiarity with Facebook Business Manager, Facebook Power Editor, Google Analytics, Google AdWords, and AdWords Editor

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