Paid Media Coordinator - Life Time Events

Life Time

As a wellness pioneer, Life Time is reshaping the way consumers approach their health by integrating where we move, work and live – digitally and physically – all with the primary goal of helping people lead healthy, happy lives. Life Time is committed to an inclusive culture that welcomes and respects everyone. We promote an inviting community that supports all people on their path to a healthy way of life.

Position Details

Paid Media Coordinator - Life Time Events
Twin Cities Metro
Eden Prairie, MN

Position Summary:

This position is responsible for building out ad campaigns in several digital advertising platforms including Google AdWords and Facebook/Instagram. This position will manage a schedule of campaign launches, ensuring that the campaigns for different races/events launch on time and within specifications. This position is designed to learn the fundamentals of marketing creation, ROI analysis, and execution process in a performance-based culture.

Job Duties and Responsibilities:

  • Builds, launches and analyzes paid digital ad campaigns in Facebook and AdWords platforms, among other digital platforms 
  • Partners with internal creative team, directing marketing asset creation from concept through delivery 
  • Measures marketing performance against defined metrics, partnering with internal channel and analytics teams 
  • Packages and delivers campaign results to key stakeholders in an effective, timely manner 
  • Tracks and monitors multiple budgets and collaborates with business & technology partners to align marketing strategy with pricing & operational strategies 
  • Develops, executes and reports on testing plans that drive improved performance

Position Requirements:

  • Bachelor's Degree in Marketing or a related business field; coursework providing data-driven marketing experience 
  • 2-4 years of marketing experience in a performance-based culture 
  • Must be comfortable with basic data analysis

Preferred Requirements:

  • Experience with Excel or Google Sheets 
  • Project management experience 
  • Familiarity with Meta Business Manager, Campaign Manager, DV360, Google Analytics, and Google AdWords

Life Time is a place for everyone. As an organization, we are committed to an inclusive, diverse and equitable workplace that respects and celebrates the unique contributions of each individual while ensuring we remain an equal opportunity employer that recruits, hires, trains and promotes based on merit and qualifications.

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