Paid Media Manager

Milwaukee Art Museum

The Milwaukee Art Museum collects and preserves art, presenting it to the community as a vital source of inspiration and education. 30,000 works of art. 400,000+ visitors a year. 125 years of collecting art. From its roots in Milwaukee’s first art gallery in 1888, the Museum has grown today to be an icon for Milwaukee and a resource for the entire state. The 341,000-square-foot Museum includes the War Memorial Center (1957) designed by Finnish-American architect Eero Saarinen, the Kahler Building (1975) by David Kahler, and the Quadracci Pavilion (2001) created by Spanish architect Santiago Calatrava.

Central to the Museum’s mission is its role as a premier educational resource, with educational programs that are among the largest in the nation, involving classes, tours, and a full calendar of events for all ages.

DEAI Statement

The Milwaukee Art Museum is an equal opportunity employer. The Museum recruits, employs, trains, compensates and promotes regardless of race, religion, color, national origin, sex, disability, age, veteran status, and other protected status as required by applicable law. Through the Museum’s Strategic Direction, we have made the commitment to recruit, develop, compensate, and retain professional staff that reflects our community. We will embody a workplace where a diverse mix of talented people want to come, stay, and do their best work. We stand committed to the work ahead, informed by our community, which we will support with our best thinking, our deepest empathy, and the courage to embody the convictions shared in our Strategic Direction. Milwaukee Art Museum is an EOE/M/W/Vets/Disability Employer.

https://mam.org/

Position Details

Paid Media Manager
Job
Full-time
12/13/2022
Southeast Wisconsin
Milwaukee, WI

Position Title: Paid Media Manager

Job: Full Time, Salaried

Supervisor: Director of Sales & Marketing

EEO: Union

At this time, the Museum is seeking a Paid Media Manager to collaborate as a member of the marketing department to amplify exhibitions, programs, events, and institutional stories through paid media placements. This position will work closely with the Director of Sales and Marketing and the Content Marketing Manager, in addition to the design, digital experience, and finance teams.

What skills are needed for this role?

To be successful as the Paid Media Manager at the Milwaukee Art Museum, the candidate should have a passion for the arts and bring enthusiasm for amplifying messages that further our mission and attract visitors. An effective Paid Media Manager is an active self-starter who enjoys managing details while staying in touch with larger goals of the institution. The Paid Media Manager understands the steps necessary to meet campaign goals and is able to clearly outline them to ensure smooth collaboration across teams. 

Qualifications:

  • This position requires a completed bachelor’s degree and 3 years of experience in marketing with a focus on paid media. Experience with museum, B2C, or destination marketing is preferred.
  • Strong understanding of current marketing concepts, strategy, and best practices for reaching diverse audiences across platforms, which should include a demonstrated understanding of paid digital media placements, including social media, display, and PPC, and a general understanding of placing print, out-of-home, and radio ads 
  • Outstanding ability to manage a large number of details and deadlines. Experience with Basecamp is a plus. 
  • Demonstrable knowledge of Google Analytics 
  • Strong organizational skills and the ability to prioritize projects and deadlines, with the flexibility to adapt quickly and pivot based on immediate needs 
  • Must have availability to work occasional nights and weekends based on event/exhibition schedule 
  • Assist Director of Sales and Marketing with day-to-day administrative tasks

Primary duties and responsibilities:

  • Collaborate closely within the marketing department and with colleagues across the institution to amplify exhibitions, programs, events, and institutional stories through paid media placements
  • Work closely with the Director of Sales and Marketing to identify campaign goals and propose a paid media strategy to complement owned and earned marketing initiatives in order to meet those goals 
  • Plan and oversee all marketing placements, developing an annual media plan and securing contracts 
  • Maintain close relationships with paid media partners to understand their offerings and their audiences 
  • Collaborate with Content Marketing Manager and the design team to create high-quality ad collateral 
  • Support Content Marketing Manager with online event amplification by uploading event descriptions to Facebook and community calendar listings 
  • Project manage the ad creation process, traffic ad collateral to appropriate vendors, monitor ad deadlines, and process payments to each vendor 
  • Monitor the paid media budget and work closely with finance to process invoices for ad vendors 
  • Monitor and report on ad performance 
  • Represent the marketing department in the Museum’s Project Manager group 
  • Temperament 
  • Excellent interpersonal skills; systematic, proactive, meticulous, patient, self-starter and works well under pressure. 
  • Manages time efficiently, analyzes and solves problems independently and, as necessary, collaboratively. 
  • Ability to be flexible and embrace changes within this position due to departmental priorities. 
  • Ability to work with a wide variety of people to achieve the goals of the Museum.

These statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all qualifications, responsibilities, duties, and skills required.

The Milwaukee Art Museum offers a competitive compensation package including Health and Dental benefits, Vision Plan, Flex/Dependent Spending Account, Health Spending Account, Group Term Life and Voluntary Life Insurance, Short Term Disability, Cancer Protection Assurance, Accident Only Insurance, Hospital Confinement Indemnity Insurance, Critical Care Protection, Long Term Disability, Retirement Plan, Vacation and Holidays, Parking Discount, Museum Membership and Museum Discounts.


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