Paid Media Specialist (PPC, SEM)


Granular is located in the heart of Milwaukee, in the Historic Third Ward. We were voted a Top 10 Place to work in Wisconsin for young professionals, as well as voted Top 10 Coolest Office in Milwaukee, and one of the best places to work in 2022 by the Milwaukee Business Journal.

We are leaders in Paid Search Marketing with extensive experience driving results for Fortune 50 and SMB companies. Over $100,000,000 of PPC experience! Granular was created to shake up the traditional agency and large digital agency model, where they are often “Jack of all trades, master of none”. We were founded and are run by digital marketing experts. We specialize in Paid Digital Marketing (AdWords, Paid Social, Bing, etc) and we stay focused on digital by not offering ancillary services that get in the way of our core focus.

We are young and agile, profitable and professional, with the goal of being the go-to search agency in the Midwest, as an employer and as a service. We only hire senior talent and we work with clients that make sense for us, not for the accountant.

Position Details

Paid Media Specialist (PPC, SEM)
Southeast Wisconsin
Milwaukee or Remote, WI

We have multiple openings that range from Analyst to Sr Manager. Salary is ultra-competitive compared to our peers. Below is the general description of who we're looking for, and the pay is in line with experience and skill. 

This role at Granular will be responsible for managing and creating best-in-class paid search accounts, as well as being a thought leader for our clients and growing their business via SEM. Our ideal candidate will have a passion and expertise in PPC and will be a data-driven marketer. 

Employee Testimonials:

"What stood out to me about Granular is that they actually mean their culture. There's a lot of agencies out there that are going to have ping pong tables and that are going to have all the swag…but working at Granular has really made me see that they're invested in their people. If we're a little bit overwhelmed, we can talk about it. You're not going to get a lot of pushback - Granular actually is transparent."- Career path: Larger agency to Granular

"I mean, this is... I've liked every place I've worked at. I have nothing negative to say about any place I've worked at. But I haven't found a place that I've liked working at as much as Granular. "- Career Path: In-house, to a larger agency, to Granular

"So my absolute favorite part about working here is like the true entrepreneurial spirit. I make mistakes. We’re encouraged to make our own decisions. We're the experts. Look at the account, if you have questions, everybody here is more than willing to help. We really collaborate."- Career Path: In-house, to local Agency, to Granular.

About the Role:

As a Paid Media Specialist - you will own the end-to-end strategy for clients through the execution of several key digital acquisition channels. You will work with a best-in-class team to drive marketing strategy, budget, execution, analysis, optimization, and growth on Paid Search & Shopping, Paid Social, and Display Channels. You will be responsible for driving the day-to-day growth for Granular clients through these channels. You will report to the Director of Paid Media, with a dotted line to the President and plenty of room for growth. 

What You'll Do:

  • Manage day-to-day optimizations of paid search, shopping, and paid social accounts 
  • Lead the overall SEM strategy for your clients and execute that plan 
  • Test new beta programs from Google and Bing 
  • Bring new ideas to the table before a client asks for them 
  • Monthly reporting via Zoom meetings with clients 
  • Weekly or bi-weekly check-ins via phone or email to clients 
  • Create digital marketing roadmaps for clients 
  • Help the Granular team by producing audits
  • Execute perfect budget management on a monthly basis 
  • Provide actionable insights to clients on a regular basis 
  • Co-manage accounts for team members when needed 
  • Participate in ongoing training and coaching 
  • Be part of an expert team and hone your PPC craft 
  • Get support from a company fully dedicated to PPC
  • 2+ years of Paid search/SEM marketing experience 
  • eCommerce, Google Shopping experience (will train Shopping) 
  • Strong skills in Google Ads and Bing Ads 
  • Experience with Google Analytics 
  • Exercises discretion and independent judgment 
  • Self-starter, ethical, and responsible 
  • Keyword research and experience estimating campaign size and budget 
  • Dashboard creation for paid search campaigns 
  • Solid written and verbal communication skills 
  • Excel and reporting skills for PPC purposes 
  • Ability to prioritize and plan for long-term growth in a fast-paced environment
  • Insight curious and data-driven
  • Fully remote with office optional - We have some teammates who like to come to the office more frequently if you're craving some in-person time!
  • Competitive Salary + Unbelievable Autonomy, Perks, and world-class teammates 
  • Amazing work environment AND Fully remote optional
  • Good, local coffee in the office - plus a Starbucks & other treats each month for home office
  • Cell Phone subsidy
  • 401k matching
  • 3 weeks minimum paid time off + Unlimited Vacation as goals are met
  • Top-notch tech gear, laptop, dual monitors, etc
  • Standing/Sitting desk + comfy chair (in office)
  • Autonomy and lack of office politics (the best around)
  • Healthcare, vision and dental - 3 United Healthcare plans to choose from
  • Half-day Fridays (summer hours) ALL year
  • Voted one of Milwaukee's top 10 Coolest Offices
  • Work for one of Google's best partners (one of the only Premier Partners left in the state!)

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