Paid Search Manager

F Street Group

Founded in 2008, F Street Group invests and maintains ownership stakes in businesses across a number of verticals, including housing, lending, real estate development, and hospitality. Our focus continues to be on finding opportunities that maximize returns and wealth creation.

Our goal has always been to help support and build the communities that we invest in through our businesses. We love the city of Milwaukee, our headquarters, and while we continue to build toward a better future, we’ve also got our hearts set on expansion to other markets. We have several exciting projects in the works and we hope you’ll check out all that our group has to offer.

Position Details

Paid Search Manager
Southeast Wisconsin
Milwaukee, WI

F Street Group, through its F Street Lending division, has started to expand its product offerings and service area to include the entire United States. Our growth has created an immediate need for an amazingly talented marketer to join our team and manage our paid search and advertising initiatives. Our new ambitious team member will be responsible for overseeing our nationwide pay-per-click and social advertisements, as well as other digital marketing efforts. There is no room for "second best". We are a team of hustlers and go-getters and the demand for excellence will be rewarded in kind.


  • Manage, review, and perform daily account responsibilities associated with Google AdWords, and other search platforms for our lending brands. 
  • Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. 
  • Manage the creation of large keyword lists and search terms. Provide creative copy suggestions and graphical ad design ideas. 
  • Manage Display network placement lists on AdWords and through other contextual advertising platforms. 
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with company goals. 
  • Provide oversight and manage new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives across multiple brands. 
  • Provide oversight, manage, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. 
  • Keep pace with search engine and PPC industry trends and developments. 
  • Monitor and administer web analytics dashboards, reports, and key reporting tools, and point out key areas of importance in accordance with company goals. 
  • Monitor and evaluate search results and search performance across the major search channels.
  • Communicate effectively and efficiently to team and executives on project development, timelines, and results. 
  • Provide oversight and work closely with the other team members to meet company goals.
  • Bachelor’s degree in related field preferred. 
  • No less than 4 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC). 
  • Proficiency in Office and other relevant software tools. 
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. 
  • Experience working with popular PPC ad platforms (Google AdWords, Bing AdCenter, etc.) and Social Advertising (Facebook, Instagram, LinkedIn, etc.) 
  • Proficiency in managing moderate to large scale PPC accounts in a variety of different markets. 
  • AdWords certification a plus.
  • Extra points for additional years of related experience

F Street Group offers a dynamic work schedule, health insurance with vision and dental options, paid vacation (or reset days), and a matched 401(k). We are a close-knit team of professionals who are as much friends as we are co-workers. Our office is full of sarcasm and humor, listens to music too loud, and has too much beer and wine around to not be having a good time.

Pay to start at $70,000 a year or more pending qualifications and experience.

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