Paid Search Media Specialist

Sportsman’s Guide

ABOUT THE COMPANY

Sportsman’s Guide is a leading e-retailer of outdoor sporting goods including firearms, ammo, clothing and footwear, camping, military surplus, and fishing equipment. We are one part of a formidable outdoor adventure group selling top-name and private label brands through a powerhouse e-commerce business. Growing from a company that originated in our founder's basement to a major online and catalog retailer requires a lot of effort from many great people. These people are more than employees, they are our friends and neighbors, campers, and hunting buddies. We bring the love of the great outdoors with us when we come to work. Join us as we lead the way in delivering exceptional products, with the bonus upside of having access to our own playground of toys.

https://www.sportsmansguide.com/

Position Details

Paid Search Media Specialist
Job
Full-time
11/13/2023
Twin Cities Metro
South St Paul, MN

ABOUT THE POSITION

This Sr. Paid Search Specialist role will join a growing team and organization to lead all Paid Search Marketing. This role is responsible for generating revenue through Paid Search programs and execute the day-to-day tactics to increase the effectiveness of Paid Search campaigns. This role will work with the Paid Media Manager as well as other members of the Marketing and Ecommerce teams to maximize results.

RESPONSIBILITIES AND DUTIES

  • Take ownership of day-to-day management of Paid Search accounts across top platforms (Google Ads, Bing Ads, etc.). 
  • Create and manage Paid Search campaigns across Google & Bing, with the potential to expand responsibilities to other emerging channels, to increase ROI, ultimately driving ecommerce sales at profitable ad ratios 
  • Effectively manage Paid Search budgets by tracking, reporting, and analyzing all PPC initiatives and campaigns. 
  • Increases effectiveness of campaigns through monitoring and testing keywords, ad copy, and keyword bids. 
  • Collaborate with external media partners eg. Google, Bing or Amazon to ensure campaigns are activated smoothly. 
  • Contribute to the growth of the team by participating in recurring meetings and effectively communicating insights, data analysis, test results, and learnings based on campaign performance.

EDUCATION AND EXPERIENCE

  • At least 1 year of Paid Search experience within D2C/Ecommerce organization(s) required + experience with top platforms (Google Ads, Bing Ads, etc.) 
  • Strong verbal and written communication skills to work with cross functional teams to ensure implementation of marketing projects. 
  • Strong Excel skills with the ability to interpret large data sets. You know all the important Excel functions like sorting, filtering, VLOOKUP, concatenations, and pivot tables. 
  • Strong team player. 
  • Possess problem-solving skills and attention to detail in all aspects of a professional work environment

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