Paid Search Strategist

Are you online 24/7?

Do you see a problem as an opportunity?

Do co-workers come to you to find out how to make their search and social campaigns more effective?

If so, we would like to talk to you.

Risdall seeks a driven, energetic individual to work on our paid media team. Our ideal candidate has more than two years experience in paid search with a penchant for constantly learning and evolving in the digital space.

About the Role:

As a Paid Search Strategist you will create and implement strategies across paid search and other media channels that integrate seamlessly and successfully with a client’s overall marketing strategy. Tactics will include keyword research, paid search, paid social, digital advertising, display, programmatic, audio/video advertising and analytics. Certain aspects of your job will include:

• Create strategies to help clients to achieve their goals 
• Analyze a client’s existing digital marketing and reporting and make recommendations on how to improve their results across paid media tactics 
• Analyze, research, and define keyword phrases 
• Create analytics goals and implement analytics tools for clients 
• Optimize, monitor and manage paid media campaigns 
• Create custom dashboards for clients 
• Meet with clients to discuss results and recommendations 
• Analyze and evolve campaigns as they move forward to help our clients reach their goals 
• Conduct training for clients and internal teams as necessary 
• Manage time within budgets 
• Keep abreast of trends, research, changes in the industry 
• Maintain a self-motivated approach to learning and improving skills.

Preferred Skills and Qualifications:

• Bachelor’s degree 
• 2+ years of experience in paid search 
• Google Certifications 
• Experience working as part of a project team 
• Strong analytical skills and a drive to dig deep 
• Well-honed written and oral communications skills 
• Proven skills in creating custom dashboards that focus on client goals