Partnership Marketing Specialist

American Public Media Group

Who We Are:

The mission of American Public Media Group (APMG) is to enrich the mind and nourish the spirit, thereby enhancing the lives and expanding the perspectives of our audiences and assisting them in strengthening their communities. We aspire to be the leaderin creating trusted and meaningful listening experiences with and for curious people, and we seek to create a diverse, inclusive culture focused on growth and outcomes to serve our audiences.

APMG's primary operating divisions Minnesota Public Radio, Southern California Public Radio and American Public Media offer multi-regional FM broadcast channels, website, mobile and social media channels, live events, national content creation and distribution. Together, these divisions operate 49 public radio stations and 42 translators serving regional audiences in eight states from Minnesota, Michigan and the Upper Midwest to Idaho and California; distribute a portfolio of more than twenty national programs reaching nearly 20MM listeners weekly through 1,000 radio stations; serve rapidly growing audiences on digital, social and mobile platforms; and produce anincreasing and diverse array of podcasts featuring the best in food, culture, entertainment, mental health, water, early brain development, business and investigative journalism.

Position Details

Partnership Marketing Specialist
Twin Cities Metro
Saint Paul, MN

Your Role:

As the Partnership Marketing Specialist for American Public Media, you serve as the voice of digital strategy for all B to B needs that results in better service to clients and customers through social media, website and other digital communication tactics. Your role will partner closely with the Distribution and Sales leadership teams on future product distribution models, tools and content to drive audience growth, increase sales, support new product launches, and guide development and launches of new tools using audience insights and data to drive decisions.

Your responsibilities cover the range of APM’s B2B digital footprint across multiple tactics and hands-on production. Your work is aligned with sales and audience growth plans plus other opportunities to support the value of the APM brand.

In your role, you will regularly collaborate with others throughout the organization and beyond, including sales, underwriting, distribution, station reps, other digital producers, marketing, and audience insights to develop new ideas for audience growth. In addition, you serve as the digital producer for APM’s customer-facing websites and social media channels and are responsible for writing and sourcing all content.

An ideal candidate will possess B2B marketing/lead generation experience, a strong digital acumen, an enthusiasm for trying new approaches and a high degree of accountability for results.

Position Responsibilities:

  • Align digital activities with National Distribution and National Sales strategic plan, APM strategic plan and audience growth plans. 
  • Work closely with other APM content teams’ digital producers to understand their ongoing initiatives, new launches and other products that could be distributed to customers. Communicate these products effectively to stations and other B2B constituents. 
  • Execute communications directly to customers and/or stations, such as newsletters or marketing highlights that can be used for sales purposes. 
  • Develop and execute plans for content to meet audience growth goals. 
  • Be watchful and report on trends in digital activity and tailor plans to a changing landscape.
  • Collaboratively work with sales, marketing and leadership to develop lead generation strategies to generate opportunities with prospective underwriting and advertising customers. 
  • Provide consistent, concise, accurate internal and external communications. 
  • Effectively communicate and present the value proposition to customers. 
  • Provide consistent, concise, accurate and timely weekly/monthly sales lead generation activity reports to management. 
  • Demonstrate a commitment to the technology industry staying educated on the new regulations, our product solutions changes, innovations and trends.

Digital – Enterprise Responsibilities:

  • Provide point of contact for APM Revenue regarding all enterprise-wide software solutions, including (but not limited to): Salesforce integrations, Marketing Cloud, APM Database support, Salesloft, CMS integration, Digital Distribution and more. 
  • Work with internal teams to identify, define, customize, and create software used by the department in our day-to-day tasks. 
  • Ensure data quality in Salesforce to support the sales team, including account and client contact information, as well as current and pending business opportunities, supporting efforts of data loading, record de-duplication and related tasks.

Required Education and Experience:

  • Bachelor’s degree or equivalent work experience in web production, multimedia, communications or related field 
  • 3 years’ work experience in marketing or the equivalent 
  • Strong project management experience, including ability to manage multiple timelines and bring projects to completion in a timely and effective manner. 
  • Experience and background in content creation and development, including skills such as copywriting, multimedia production and/or editing. 
  • Prior experience using digital tools to engage existing and new audiences.

Required Skills, Knowledge and Abilities:

  • Experience in B2B and/or email marketing, and/or strong understanding of how to effectively communicate in these channels. 
  • Effective communication and collaboration, project planning experience, and a willingness to embrace and lead change and developing new ways to engage relevant partners through digital channels. 
  • Brings an analytic mindset to the work, regularly updating team members about performance and areas for improvement. 
  • Strong team player who is an excellent communicator that is capable of articulating goals and tactics for making the digital channels successful. 
  • Ability to think and plan strategically - develop big picture plans while also being able to execute and manage the work to bring the plans to life. Track record of leading multiple projects. 
  • Solid understanding and proven competency in standard web production tools.
  • Proven ability to act and communicate effectively and create a transparent environment. 
  • Demonstrated ability to work in a team environment and to be a self-starter. 
  • Creativity in online content, design and interactivity and insight into user perspective. 
  • Ability to build and maintain relationships, work well with other digital producers, station digital producers and business partners.

Preferred Skills and Experience:

  • Hands-on experience with automated marketing tool such as Eloqua or Salesforce Marketing Cloud (SFMC preferred) 
  • Knowledge of broadcasting, content production, media and/or the public radio system 
  • Experience working with content creators and other digital producers (internal and external) 
  • Knowledge of site analytics tools including Google Analytics 
  • Experience in creating content for email marketing and social media and familiarity with best practices in this field 
  • Knowledge of site analytics tools including Google Analytics, Web Trends 
  • Knowledge of email best practices and regulations, e.g. CAN-SPAM 

Minimum compensation: $21.97 hourly. Exact hourly rate determined by experience and education related to the role, organizational compensation structure and internal equity.

Application Deadline: Open until filled.

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