As the Partnership Marketing Specialist for American Public Media, you serve as the voice of digital strategy for all B to B needs that results in better service to clients and customers through social media, website and other digital communication tactics. Your role will partner closely with the Distribution and Sales leadership teams on future product distribution models, tools and content to drive audience growth, increase sales, support new product launches, and guide development and launches of new tools using audience insights and data to drive decisions.
Your responsibilities cover the range of APM’s B2B digital footprint across multiple tactics and hands-on production. Your work is aligned with sales and audience growth plans plus other opportunities to support the value of the APM brand.
In your role, you will regularly collaborate with others throughout the organization and beyond, including sales, underwriting, distribution, station reps, other digital producers, marketing, and audience insights to develop new ideas for audience growth. In addition, you serve as the digital producer for APM’s customer-facing websites and social media channels and are responsible for writing and sourcing all content.
An ideal candidate will possess B2B marketing/lead generation experience, a strong digital acumen, an enthusiasm for trying new approaches and a high degree of accountability for results.