Partnership Services Coordinator - Milwaukee Office

Green Bay Packers

We are a 13-time world champion professional football team located in Green Bay, Wisconsin.

Position Details

Partnership Services Coordinator - Milwaukee Office
Southeast Wisconsin
Milwaukee, WI

As part of the Packers’ office in Milwaukee, WI, responsible for fulfilling and activating marketing and broadcast partnerships by planning strategic business plans that deliver a measurable return on partner objectives (i.e. promotions, special events, advertising, social media, direct selling, direct mail, hospitality, business to business, etc.). This position is located in the Packers’ Milwaukee Office. While still required to contribute to the overall success of the Sales & Business Development team, this position places special emphasis on partnerships and activities in Southeast Wisconsin.


  • Work directly with partners, both independently and with Account Executives, including senior management with major corporations, civic leaders, small business owners, marketing teams, agencies, etc.
  • Work closely with Broadcast Sales Manager to assist with Radio and TV affiliate relations.
  • In coordination with Account Executives help manage the activation and fulfillment of 20-40 marketing partnerships on an annual basis.
  • In coordination with broadcast team – help manage the activation/fulfillment of Radio and TV advertisers on an annual basis.
  • Help manage sponsorship and broadcast partnership expenses, including expense approval authority.
  • Contribute to the successful renewal of existing partnerships (with the assistance of Account Executives).
  • Focus on partners Return on Objectives, creating and executing strategic plans to exceed partner objectives.
  • Assist Account Executives with the development of new business.
  • Develop marketing plans for 20-40 clients (per coordinator) each year.
  • Develop sponsorship proposals for renewal business.
  • Responsible for tracking and executing the fulfillment of all contractual inventory for assigned accounts.
  • Assist in commercial trafficking and creative production as necessary with assigned partners/accounts.
  • Utilize and update KORE for sponsorship and broadcast assigned partners/accounts (sponsorship and inventory tracking system).
  • Serve as primary point of contact for accounts receivable and finance team for assigned marketing and broadcast accounts.
  • Make real time recaps, proof of performance presentations and activation plans for all clients, while beginning the renewal sales cycle.
  • Serve as primary point-of-contact for partners, including facilitating daily client requests and interaction.
  • Organize and execute sponsor events, large Packers community events (Milwaukee Speaker’s Series, 5K run/walks, Training Camp, Family Night, Kickoff Weekend).
  • Work with internal departments to facilitate completion of promised elements.
  • Assist with the coordination and planning of internal events with the assistance of other departments (Shareholders, Family Night, etc.).
  • Assist with the coordinator of sponsorship elements pertaining to the development of Lambeau Field (Concessions, Gates, etc.).
  • Prepare, route and finalize partner contracts.
  • Monitor appropriate use of Packers brand in activation.
  • Plan, activate and in some cases oversee game day activities (i.e. on-field contests, scoreboard promotions & advertising, exhibits, giveaways, hospitality, etc.)

Ability to:

  • Must be able to manage time effectively, including the ability to prioritize and manage several projects at a time in addition to day-to-day responsibilities. Organizational skills a must. 
  • Ability to strategically forecast planning needs for clients, events, etc. 
  • Ability to solve problems creatively. 
  • Ability to manage and effectively deal with urgent and last minute situations when they arise. 
  • Make decisions and work independently without supervision. 
  • Contribute new ideas. 
  • Must be a team player and able to assist others when needed. 
  • Work non-traditional hours, including weekends and evenings (i.e. games days, away games, sponsor trips, sales trips, etc.). 
  • Interact with all levels of clients, both external (partners) and internal (including board members, senior management, etc.). 
  • Some travel may be required, must be able to balance managing business while traveling for work. 
  • Provide a positive attitude, collaborative nature and team focused mentality to everything you do.


  • Bachelor’s degree required and previous experience in sports (2-3 years preferred). 
  • Thorough knowledge of marketing and sales. 
  • Requires exceptional customer service skills and the ability to communicate effectively both verbally and in writing. 
  • Requires above average computer skills, including word processing, PowerPoint and spreadsheet applications. 
  • Graphic design skills a plus.

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