Partnerships Coordinator

Lola Red PR


Lola Red is a dynamic public relations agency with the spirit and the strategy to help our clients make an impact. We care deeply about our clients and treat your business as our own. We’re not like anyone else – you’ll feel it. So will the people you want to engage.

Lola Red services clients across multiple industries including: beer/spirits, consumer electronics, consumer goods and services, food and beverage, franchise, health and wellness, hospitality and more.

Lola Red's capabilities include:

  • Public Relations 
  • Social Media 
  • Influencer Marketing 
  • Product Launches 
  • Event Marketing 
  • Thought Leadership 
  • Digital Marketing

Lola Red is certified by the Women's Business Enterprise National Council (WBENC) and was founded by Alexis Walsko.

Position Details

Partnerships Coordinator
Twin Cities Metro
Minneapolis, MN


The primary purpose of the Partnerships Coordinator is to support the activities of the lead-generating business at Lola Red to increase sales efficiency.

This role will handle critical items of the sales cycle, so having an understanding of our services is key to being able to sell properly. This role will be some of the first interactions between a potential client and Lola Red so attention to detail and professional communication are required.


50% Sales department management

50% Lead generation


Sales support:

Support activities in the sales process: schedule discovery calls, proposal meetings, take notes, prepare meeting rooms, conduct follow-ups, etc.

  • Respond to all inquiries that come to
  • Follow and manage partnerships process from Discovery Call to closing sale
  • Setup discovery call
  • Take notes on call that will help to assist team leading the proposal build-out and working with applicable team members to finalize
  • Pull appropriate team members together to help put deck together. Work with Leadership Team on who to pull in and be a part of the pitch

Co-lead prospecting efforts alongside the Visionary, Integrator and Sales Team: research, build lists, pull contact information, conduct mailings, etc.

Identify and pursue new business prospects that fit the “ideal” Lola Red client criteria

Research and collect information for market analysis, RFP’s and prospective opportunities

Update and maintain internal sales database/CRM

Handle department paperwork including discovery call documents, new business download documents, new client forms and contracts

Maintain and manage strategic partner & referral partner network and database

Prepare materials and presentation decks for sales meetings including proofing proposals and other sales materials

Maintain templates for Lola Red to assist in new business pitching efforts

Attend sales pitches and support pitch with additional members of Lola Red team


Attend networking events on behalf of Lola Red (when able)

Build relationships with CMOs and founders of companies

Maintain positive work atmosphere by aligning with and guiding upon Lola Red’s core values:

  • We don’t play by the playbook 
  • We Make the Good Great and the Great Seen 
  • We Lead with Honesty and Transparency 
  • We are all In

Measures of success:

  • Consistently deliver error-free work 
  • Consistently meet deadlines 
  • Follow through on assignments 
  • Regularly follow-up with potential clients 
  • Close new business monthly 
  • Represent Lola Red’s values in all interactions

Reports to: Integrator


  • Track and held accountable for Sales Scorecard and related KPIs 
  • Work with subject matter team leads to update new clients each month for you to prospect 
  • Prospect 12 – 15 new leads each week (hold sales team accountable for 25 leads/wk) 
  • Secure 2 – 3 net new pieces of business each month 
  • Co-lead the development and execution of a new business strategy with Visionary and VP of Operations + Integrator

See above.

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