This position is responsible for leading a One KCNA approach to digital marketing capability planning and adoption while ensuring both short and long-term BCC strategies are being enabled across people, process and technology. Accountable to deliver solutions and accelerate adoption to transform how KCNA evolves the experience and engagement with consumers. Responsible to surface measurable results and drive action to optimize, enhance, and achieve objectives. Influence the consumer engagement and brand-building investments to deliver on brand strategies, growth objectives, and other relevant business results. This role is critical to our KCNA digital transformation because it is accountable to ensure both One KCNA and BCC priorities are accurately represented and supported with strong business cases in the Global Marketing Capabilities products. Upon delivery of global capabilities, this role is accountable to drive adoption, empower the brand teams, and maximize value within BCC. This role will partner with many cross functional stakeholders including KCNA brand and RSL teams, KCNA and Global ITS, Global Marketing Capabilities, and external agencies.