Performance Media Specialist

The Performance Media Specialist will support Coegi in industry-leading performance media marketing efforts across digital media channels inclusive of email marketing, CRM, Website Development, Social, Search, and Programmatic. As an expert in performance based marketing this role is responsible for developing executable paid media strategies, consulting on website development, and implementing measurement integrations to achieve performance based outcomes for our clients. Collaborating across departments, this person will be the subject matter expert in performance based digital marketing tactics and work with leadership on continually evolving Coegi's approach to best in class marketing services.

Essential Duties and Responsibilities (Other duties may be assigned)

• Expertise across performance based media including direct-response, ecommerce and lead nurturing campaigns.
• End-to-end campaign execution of performance based campaigns including strategic development, incorporating 1PD, website recommendations and measurement
• Stay up to date on industry trends and ensure best practices are maintained
• Actively participates in training and shares learnings across departments
• Measure the success of media performance, gain learnings and insights, and iterate to meet campaign objectives.
• Review the status and performance of campaigns with internal client account team members and client as needed
• Provides paid and organic execution expertise and research for internal client account team members as well as working with Client Development on new business efforts
• Participates in development of client presentations, in conjunction with Client Services and Account Strategy Director
• Promote the external marketing of Coegi by developing timely blogs, white papers and case studies

Qualifications:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Minimum 3 years of hands-on experience in Search Engine Marketing (SEM) across platforms like Google Ads, Bing, and Yahoo
• Two plus years of experience with hands on digital campaign management, within an agency environment, and strong track record in execution and implementation of successful digital strategies while managing paid media campaigns on a combination of search, social and programmatic platforms
• Proficient in using SEM tools such as SEMrush
• Strong experience with Google Tag Manager (GTM)
• Well-versed in Google Analytics 4 (GA4)
• Experience with direct-response, e-commerce, and lead-nurturing campaigns
• Must be a self-starter who takes personal responsibility for education in relevant digital marketing
• Must be able to multitask, be detail-oriented, organized, and analytical
• Exceptional verbal and written communication skills. Client-facing experience is a must
• High deductive reasoning skills. Have the ability to problem solve and think creatively to overcome obstacles
• Able to work within a team environment while handling multiple projects with deadlines 

Education:

• Bachelor's degree; concentration in marketing, statistics, business, or advertising preferred, or equivalent professional experience

Total Perks Package:

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 3% match
• Work/life benefits, including mental health and wellbeing support
• Robust Paid Time Off program, increasing with years of employment
• Paid holidays, including agency closing Christmas Eve-New Years Day
• Maternity, Paternity, and Adoption Paid Time Off, plus Voluntary Paid Leave Bank