Gravity Marketing is looking for an CONTENT SPECIALIST.
The content specialist position manages the ideation, creation and or/curation of content across multiple clients and for multiple purposes including ePublications (email newsletters), website blog posts, and other social media posting. The specialist works in conjunction with the internal marketing manager for each Gravity client and occasionally assists in presenting content ideas or results directly to the client.
You can expect to work on a variety of B2B and B2C clients that provide tremendous variety and interesting topics, but also demand that you have a knack for learning and navigating unfamiliar industries and markets easily.
Assist in the initial creation of the editorial mission, audience, name and content calendar for the ePublication. Or assist in the improvement of existing ePublications. Proactively research and curate content from reputable Internet sources Write lead-in summaries or introductions to curated content Compile all content into the ePublication template in various 3rd party email tools (Zoho, Constant Contact, Mail Chimp, etc) Manage getting email approval and sending on schedule
Manage the ongoing content calendar for numerous clients on a variety of social media platforms including LinkedIn, Facebook/Instagram and Twitter. Develop copy and imagery for organic posts. Manage scheduled posts using 3rd party applications such as Zoho, Hootsuite, etc. Light management of responses and reporting/analytics
Blog Post Creation
Write basic “how to” or basic (non-technical) topical articles on a variety of industries, trends using your ability to independently research reputable source material. Add posts to website and assist in other minor website changes through content management systems such as WordPress