Photo & Video Content Creator

Minnetonka is seeking a skilled photo and video creator who can support our marketing efforts through consistent and high-quality content creation. Our team needs a content creator who is skilled as a photographer, videographer, and video/photo editor and prepared to help creatively showcase our product. A passion and knowledge of fashion/footwear is a huge plus.

As a Photo & Video Content Creator for Minnetonka, you will be responsible for creating captivating and visually stunning photo and video content. You will play a crucial role in developing and executing photo and video projects from concept to completion. You will also lean on your creative expertise to shape narratives and tell stories, whether it be through pre-production planning, photographing/filming, or post-production. The ideal candidate for this role will be able to balance multiple on-going projects at a given time, and will be able to prioritize deliverables based on deadlines. This role will also require that the candidate has a mastery of camera lighting and settings (frame rate, shutter speed, aperture, ISO, etc.), photo editing (sizing and retouching with Adobe software), and video production (lighting, sound, editing, graphics, etc.). This is an opportunity to bring a strong creative point of view and leave your mark on a globally known, Minnesota brand.

Responsibilities include:

• Collaborate with Marketing, Ecomm, Sales and Product teams to plan, capture, and produce photo/video content that is engaging and aligns with our brand, mission, and marketing goals (B2C and B2B). 
• Ongoing digital photo capturing, editing, retouching, sizing, and organization — both product and lifestyle shots. 
• Collaborate with Marketing to lead the creative planning, art direction and execution of big seasonal photo and video lifestyle shoots (3-6x per year). 
• Develop and execute new video content to help increase sales on Minnetonka ecomm, Amazon and wholesale. 
• Organize and maintain photo equipment and photo room at Minnetonka HQ. 
• Develop and execute new and highly engaging photo and video content to grow our social audience and engagement across Meta, TikTok, Pinterest and YouTube (organic and paid ads). 
• Develop creative solutions for addressing marketing initiatives and strategic goals through photo and video. 
• Stay up-to-date with industry trends, techniques, and tools to continuously improve photo and video production processes and maintain high standards. 
• Collaborate with Creative Content Coordinator and Graphic Designer, report to the VP of Marketing & Strategy

Desired Skills:

• Highly independent and organized with the ability to multitask multiple assignments while maintaining sight of short-term and long-term project goals. 
• Proactive spirit and desire to bring new and creative ideas to the table and run with them. 
• Highly skilled at prioritizing and meeting deadlines in a fast-paced environment. 
• Attention to detail, yet creative at the core. 
• Skilled at creating visual stories that feel human and emotive. 
• Ability to work well with all levels of management and types of people. 
• Ability to anticipate and solve problems, make quick decisions, and overcome obstacles. 
• Eager to brainstorm creative ideas and execute them within our small team environment. 
• Position based in Minneapolis, MN and requires being in the office approximately 3 days/week, 2 days remote

Experience/Education Required:

• 3+ years of proven excellence in creating effective and engaging branded photo and video content for well-known brands — on-time and on-budget. 
• A bachelor’s degree or equivalent combination of education and experience. 
• High level understanding of digital photo and video equipment, as well as editing software (Adobe products). 
• Proficient understanding of principles of cinematography, composition, and visual storytelling 
• Creative Agency experience a plus.