Customer Marketing (CM) team members play a direct role in driving incremental volume at our Priority Emerging Retailers through design and execution of customer-centric, omnichannel marketing and event programs in partnership with our Brands, Sales Teams, and Retailers.
We are seeking a Customer Marketing Planner to lead account-specific shopper marketingstrategy, activation, and reporting within our Ecommerce and Pureplay region for our emerging business (mainly DoorDash, Shipt, Uber, and GoPuff). Key responsibilities for this role include analyzing multiple data sources to bring strategic thinking and strategies for our GMI brands forward, development of annual strategy for priority brands across all 3 operating units, development of campaign/creative briefs, search planning and execution and execution of projects.It requires interaction with the retailer merchants and retail media teams, as well as internal Sales and brand teams, analysis team, and agencies. The role provides exposure and learning in the areas of Commerce, Strategy, Planning, External Partner Management, and Matrix Relationship Management.