PPC Specialist

Top Floor

What’s it like working with Top Floor? Ask the pioneers creating tomorrow’s businesses … the award winners … the entrepreneurs driving disruptive technologies. They’ve said we’re leading the way in digital marketing. They’ve called us Game Changers and described our work as Breakthrough.

We are Top Floor. We are crazy about marketing. We crave a good challenge. But even more, we are focused on elevating results.

https://www.topfloortech.com/

Position Details

PPC Specialist
Job
Full-time
7/7/2021
Southeast Wisconsin
New Berlin, WI

The PPC Specialist is responsible for creating impactful online advertising strategies for Top Floor’s clients, implementing the tactics that support those strategies, providing effective analysis, and communicating with internal and external marketing teams, keeping all stakeholders informed of progress. You will coordinate Top Floor’s client marketing efforts in tandem with specialists of other disciplines as well as account managers.

  • Design PPC strategies that align with client business objectives 
  • Develop and manage a variety of online advertising campaigns cross-channel and cross-platform (including Paid Search, Display, Mobile, Video, Shopping, etc…) 
  • Utilize analytics platforms (primarily Google Analytics) to evaluate advertising and website performance toward stated goals and make recommendations for continual improvement
  • Daily implementation of paid search tactics including keyword research, ad copywriting and testing, bid management, budget allocations, and landing page analysis 
  • Build strong client relationships by growing client revenues, providing client education, and presenting additional digital media opportunities where appropriate 
  • Create monthly client reports (with more frequent internal monitoring & reporting on quality score, conversions, average cost per click, average position, impression share, and other important metrics) 
  • Work with members of various disciplines to provide the best marketing solution to clients 
  • Stay current on latest search marketing trends and maintain relevant industry certifications (Google Ads, Bing Ads) 
  • Manage time and workload effectively to achieve department resourcing targets
  • 2 years of experience managing Paid Search Campaigns 
  • Proficient with: Google Analytics, Google Ads (and Editor), Bing Ads (and Editor), Microsoft Office Suite (PowerPoint, Excel, Word)
  • Employer Matched 401K 
  • Health Plans 
  • Health Savings Account 
  • Vacation Days & PTO 
  • Summer Hours 
  • Flexible Hours 
  • Casual Workplace 
  • Professional Training Opportunities 
  • Paid Maternity and Paternity Leave 
  • Paid Holidays 
  • Committee Involved: Top B.L.U.E. – Company Culture Committee dedicated to improving Top Floor culture and Diversity, Equity & Inclusion Committee

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