PR Account Executive

Hiebing

Hiebing, founded in 1981, is a full-service marketing communications agency located in the heart of Madison, WI and was named Ad Age's 2015 Small Agency of the Year, Midwest. The agency has expertise in branding, content development, public relations, social media, digital marketing and media planning and clients include local, regional and national brands with b2c and b2b target markets.

http://www.hiebing.com

Position Details

PR Account Executive
Job
Full-time
6/25/2021
Southwest Wisconsin
Madison, WI

The PR, Social & Content Account Executive is an integral position within the agency. The ideal candidate will have at least four years of full-time experience, is a content creation powerhouse and has a true passion for writing and media relations. They will assist with the execution of public relations campaigns and projects, as well as content marketing programs.

  • Execute media relations and content marketing campaigns from start to finish 
  • Track placements and prove impact of media relations and content marketing through results reports 
  • Ideate and write content in a variety of formats, often in collaboration with an art director or other team members 
  • Produce written communications that are clear, compelling and appropriate to the project, audience and medium 
  • Demonstrate the ability to translate complex subject matter into simple and compelling stories
  • Identify new opportunities to leverage clients in the media 
  • Exhibit understanding of media training and crisis communications 
  • Demonstrate advanced project management 
  • Support billing for your accounts 
  • Establish a professional rapport with clients, building their trust and confidence 
  • Collaborate effectively as a team member with the public relations department and other agency associates 
  • Demonstrate attention to detail and arrange for others to check work for accuracy and quality
  • Take all steps necessary for effective and timely fulfillment of client and agency projects 
  • Stay informed on industries and issues that are important to clients
  • The successful candidate should possess at least four years of relevant experience 
  • Media relations must be a passion as the successful candidate will spend a majority of his/her/their time creating media strategies, pitching, coordinating interviews, developing relationships with media and motivating the team to secure placements 
  • Excellent writing and content creation skills, including experience writing for complex subject matter and industries 
  • Comfortable working in a fast-paced work environment and ability to thrive under pressure 
  • The ideal candidate should have a can-do attitude, curiosity, integrity and a We Before Me philosophy 
  • Ability to work in the United States without sponsorship

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