PR & Content Strategist

What will your day look like?

You will be responsible for leading the strategic implementation of Alliant’s PR and content programs, and informing our content strategy, with direction from the Manager, Member Activation. The incumbent will lead public relations and content activities, including ensuring strategic alignment with business goals; building and maintaining relationships with key publications and influencers; identifying and coordinating proactive PR opportunities; identifying and coaching thought leaders in the organization; creating content experiences based on research, data, personas and product/member journeys; developing blog editorial calendar and blog SEO strategy; managing day-to-day relationship with outside PR firms; informing and implementing social media and content strategy; and reporting on performance of PR and social media efforts.

Daily duties involve managing the relationship with Alliant’s PR firm; fielding media requests; coordinating with internal SMEs; managing social media interactions and campaigns; writing and reviewing content for web, blog, mobile, and emails; influencer-outreach efforts; executing promotions and protecting and promoting the brand online. The incumbent will also be responsible for project management activities, as assigned. The Strategist must be passionate about public relations, content, writing, and digital, and have a keen understanding of Alliant’s value proposition in the marketplace. Resources to do the job require the ability to use data and strategic thinking to pivot PR and content activities based on business goals and identify innovative opportunities to elevate the brand position.

Do you see yourself doing this?

• Manage relationship with 3rd party PR firm 
• Develops and execute a strategic plan for media outreach at conferences, events 
• Create influencer strategies to help broaden reach of messaging to targeted audiences 
• Maintain relationships with contacts at key publications and cultivate new strategic relationships 
• Develop a persona-focused communication channel strategy 
• Identify areas of opportunity to improve content so that it more closely aligns with brand strategy 
• Write optimized (SEO) original content, leveraging internal subject matter experts, and curate content that will add value to current and future members 
• Responsible for maintaining and growing existing credit union social networks, including Twitter, LinkedIn, YouTube, Instagram, and Facebook, in terms of reach, influence and engagement 
• Author and maintain project schedules, campaign briefs, statements of work, and cost estimates with input from team members as needed 
• Set effective benchmarks for measuring the impact of PR, social media and content programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

What makes you a great fit?

You’ll be a great fit if in addition to the completion of a Bachelor’s degree in in English, Communications, Marketing, Journalism, or related, and you have:

• A minimum of five years of marketing communication, public relations, social media and/or digital marketing experience or blogging/online journalism 
• Strong, proven writing skills 
• Demonstrated ability to write concise, engaging and informative copy and know the difference between what makes a good blog post versus what makes a good tweet 
• Strong project management, organizational and planning skills with a solid track record of successfully developing projects from start to completion 
• Experience developing content and communication strategies 
• Expert knowledge of social networking sites, blogs, mobile applications and online video required 
• Must be proactive, have the ability to work independently, and take the initiative to stay abreast of digital and social communication trends, tools, and best practices 
• Proficiency in Microsoft Office Suite, required 
• Experience with Google Analytics, social media monitoring and management tools as well as content management systems, HTML, and SEO, required 
• General interest and daily use of existing and new web technologies is a must

When you’re happy, we’re happy! As a thank you for joining our team, you’ll benefit from:

• Competitive medical, dental, and free vision benefits 
• Competitive compensation plan 
• Contributions towards gym memberships 
• Generous PTO and banking holidays off