PR Senior Account Executive (B2B Tech)

Purpose of the Role:

The Senior Account Executive is responsible for day-to-day media liaison and project management within accounts. As the most media-focussed role within the Account Servicing team, a Senior Account Executive will thrive on successfully pitching their clients’ stories to the media. This person integrates social media into PR campaigns and has the necessary skills to communicate effectively with their clients, teams and media contacts.

Key Responsibilities and Tasks:

Client Management

• Assists the Account Managers and Account Directors with the management of clients and projects 
• Offers thoughtful advice and recommendations to clients and team regarding media strategy, tactics and media opportunities 
• Maintains assigned relationships with clients, establishing self and LEWIS as an invaluable long-term partner for marketing and communications services 
• Manages communication with select clients and ensures deadlines and service agreements are met consistently 
• Participates in the business development process by supporting with pitch preparation and research

Media Relations

• Understands and avidly follows the news agenda, positioning clients and products within the wider news narrative 
• Directly pitches engaging content to journalists, bloggers and analysts on an on-going basis 
• Assists in the management of press/analyst tours, briefings and meetings 
• Reviews and refines campaign programmes at a tactical level, ensuring on-going relevance and adapting plans where necessary 
• Deploys rapid response to breaking news on behalf of clients, reacting quickly to emerging stories in line with client profiles 
• Researches, identifies and approaches appropriate media contacts (eg. journalists, bloggers, analysts) on an ongoing basis 
• Identifies and secures standing opportunities such a columns and Q&As with a wide range of industry and national news platforms 
• Continually builds a solid understanding of the media landscape across national, regional, industry-specific and vertical channels 
• Attends and coordinates industry events with a view to growing and strengthening individual and LEWIS media network

Key Responsibilities and Tasks (continued):

Content

• Drafts a broad range of written materials including biographies, briefing documents, media alerts, soundbites, Q&As, backgrounders and boilerplates, ensuring a consistent level of high quality content 
• Creates press materials and compelling content for both traditional and digital media 
• Creates valuable and insightful briefing sheets to assist clients with their press communications 
• Understands and develops knowledge around how to find a good news angle or hook 
• Takes a developmental approach to improving writing ability, adapting and refining style to suit the needs of the client 
• Works with content specialists to ensure a consistent level of quality for all written content 
• Uses insight to create valuable briefing sheets for clients to use during their press briefings 
• Reviews content drafted by Account Executives/Account Coordinators, providing feedback and guidance

Digital/Social Media

• Uses social media platforms to expand own network, develop media relationships and positively impact client results 
• Pitches additional digital content including infographics, animations and video to support written content and client aims 
• Uses social media and proactively explores new tools, solutions and processes to continuously evolve and optimise client PR campaigns 
• Provides social media insight as well as execution and management of related digital activity 
• Works collaboratively with the Pulse team to increase the utilisation of digital services wherever possible

Team Working and Development

• Mentors and provides advice to graduates and account executives within direct and wider team 
• Ensures personal objectives are met on an on-going basis as well as meeting all deliverable client objectives 
• Accurately reports activity levels and regularly completes timesheets to ensure correct allocation of client duties 
• Works closely with line manager to maximise own strengths, improve weaknesses and support individual and team career development 
• Supports with the training of graduates and interns wherever possible 
• Regularly attends LEWIS training sessions and daily press briefings to enhance skills and develop knowledge

Reporting and Analysis

• Tracks and reports on media activity, including coverage reports, press clippings, online media engagement 
• Reviews reports and metrics prepared by Account Executives/Account Coordinators 
• Ensures that all account activity and results are reported back to the Senior Account Executive / Account Manager / Account Director 
• Communicates account performance internally at account reviews 
• Provides reports to the Account Director or senior management team on request

General:

• Supports the Account Servicing team on a range of initiatives and projects 
• Takes a proactive role in promoting the LEWIS brand, its work, identity and values 
• Supports the HR / talent team by promoting both internal and external opportunities at LEWIS across social media and via the referral scheme 
• Contributes and supports the continuous improvement of systems, practices and policies

About You:

• Relevant experience of working in a B2B, corporate, consumer or digital communications agency environment at an Account Executive or Senior Account Executive level 
• Attention to detail 
• Proven written ability in English and local languages 
• Creative thinking 
• Understanding of client business issues and requirements 
• Highly developed presentation skills 
• Thorough knowledge of media: print and broadcast 
• Understanding of market research and analysis 
• Ability to motivate and lead a team 
• Ability to delegate effectively 
• Calmness under pressure and ability to achieve tight deadlines 
• Ability to interact with confidence at board-level with clients 
• Proven ability to keep abreast of current affairs and relate them to client situations
• Polished and professional appearance

This job description is not intended to be an exhaustive list of the responsibilitiesforthis role. Other responsibilities may be added from time to time.