Principal Content Strategist

The Principal Content Strategist is passionate about understanding the intersection of our customers’ needs and the relevant, useful stories that capture their attention and motivate them to enrich their understanding of our offerings. This individual must have a take-charge spirit to collaborate cross-functionally and translate business and marketing objectives into effective communication and measurable content strategies across a wide array of channels. Additionally, this role will work closely with the Digital Experience team to ensure content aligns to channel best practices and to drive consistent implementation of optimization recommendations. This is a role for ahighly seasonedindividual contributor leader who can think strategically, while also rolling up their sleeves to drive key execution oftheset strategies.The role requires a vision and roadmap for content creation, distribution, and optimization to ensure consistency and alignment with overall business objectives.

Qualified candidates are fluent in today’s digital marketing ecosystem and how to apply strategic planning and content development for the holistic experience. Key areas include, but are not limited to, Website, Email, Programmatic Advertising, Organic and Paid Social, Marketing Automation, and other capabilities within omnichannel marketing.

This opportunity is a hybrid role from our Maple Grove, MN office location, with occasional travel to Arden Hills, MN location.

Your responsibilities will include:

• Identify key points of differentiation, reasons to believe and benefits-driven messaging themes through partnership with product marketing. 
• Lead cross-functional collaboration to establish consensus on program content strategy, target audience communication journey and measurable content goals as informed by data and research. 
• Implement a content governance framework and calendaring process to gather and maintain consistency, quality, and relevance across all content assets. 
• Develop content strategies, governance framework, and editorial calendar that outlines the types of content to be created, distribution channels, publishing cadence, and measurement criteria, while establishing functional content management foundations. 
• Develop a proposed high-level budget for content creation in partnership with the Omnichannel Managers and Digital Experience teams that captures core asset and channel content requirements. 
• Author creative briefs and lead kickoffs for designers, digital producers, agencies, copywriters, and project management. 
• Generate ideas independently and collaborate with key team members to recommend foundational content assets that serve as the center of an omnichannel system that deliver the right message to the right person at the right time in the right channel. 
• Identify content gaps and translate existing content into new opportunities across communication channels via in-market performance insight and data-driven decisions. 
• Plan, document, and maintain content guidelines while educating others on best practices and trends for marketing programs. Serve as a thought leader by sharing knowledge and best practices with team and cross-functional stakeholders. 
• Partner with analytics resources to test content types, creative approaches, demonstrate the value of content marketing, and provide regular performance updates. 
• Build, activate, and manage cross-functional relationships with Product Marketing, Digital Experience, Design, Marketing Automation, IT, and other relevant teams. 
• Continually identify innovative ways to create, manage, and distribute content through industry best practices, relevant technology tools, and processes to enhance the content experience.

Minimum Qualifications:

• Bachelor's degree in Marketing, Business, Communications, English, Journalism, or another relevant field, or commensurate work experience 
• 10+ years of content strategy and/or marketing campaign experience in med device, pharma, biotech, consumer healthcare or other regulated healthcare environment 
• Experience developing content and materials from concept through production for in-channel delivery, with a heavy concentration on digital storytelling and asset creation 
• Solid understanding of brand standards, application, and management 
• Experience working with and managing agency and external vendor partners 
• Highly motivated, action-oriented with demonstrated ability to lead, collaborate, and influence within a team-based environment and partner with internal/external stakeholders 
• Strong interpersonal skills, both verbal and written, including developing relationships with internal and external partners and leadership 
• Strong attention to detail, good adaptability, and ability to manage and progress projects through completion 
• Ability to travel up to 10%