Principal Designer

Associated Bank

Guided by our relentless focus on people and desire to actively listen, we strive to create an inclusive culture and uphold equitable practices for our colleagues and community members. We seek to hire people who share our winning spirit and recognize diverse backgrounds, perspectives, and representation as strengths critical to success. If you thrive in an environment where your growth and development are supported and achieving together is valued, then Associated Bank may be the right place for you.

We can hire candidates located within the Associated Bank footprint. This includes the states of Minnesota, Wisconsin and Illinois.

Position Details

Principal Designer
Southeast Wisconsin
Green Bay, Madison or Milwaukee, WI

Assist with the expanded operations and delivery of Digital Design functions. Support the increase in demand for design services across Consumer and Business Banking and expanded lines of business (wealth, business/commercial, lending). Partner with internal and external strategy and technology lines of business to lead research and execution for client-facing digital experiences based on client needs, market trends and the latest technology. Your decisions will directly impact client outcomes.

We invite you to view the opportunity below.

As a Principal Designer, you will:

  • Manage and contribute to digitally focused design and usability projects from beginning to end, as part of the Digital Design team within Digital Delivery.
  • Provide creative input and guidance to the broader team to ensure measured results and continued improvement. 
  • Oversee ongoing design efforts and coordinate with necessary partners, both internal and external, to ensure all aspects of design are progressing and functioning smoothly. 
  • Directs design team in defining and implementing an inspiring, holistic product vision and design strategy to build delightful experiences for our users. 
  • Guides the design team on day-to-day operations of project deliverables, and problem resolution. 
  • Defines and documents UX principles & methodologies, processes, and best practices. 
  • Ensures a holistic experience across our product ecosystem, looking for opportunities to leverage and scale experiences. 
  • Develops and leverages a professional network to foster collaboration across the enterprise, to support company-wide initiatives, and to improve the ability of our organization in resolving issues. 
  • Actively researches and stays abreast of innovations within and outside the industry which could provide opportunities.


  • Bachelor's Degree or equivalent combination of education and experience Design experience with emphasis in one or more of the following: Digital Design, Communication Design, Information Design, Graphic Design, Interaction Design, Motion Design. Required.


  • 4-6 years’ experience creating and/or managing designs for an interaction-complex applications, sites, mobile et. al. Required.

In addition to core traditional benefits, we take pride in offering benefits for every stage of life.

  • Retirement savings including both 401(k) and Pension plans. 
  • Paid time off to volunteer in your community. 
  • Opportunities to connect with others through our diversity-focused Colleague Resource Groups. 
  • Competitive salaries with professional development and advancement opportunities. 
  • Bonus benefits including well-being programs and incentives, parental leave, an employee stock purchase plan, military benefits and much more. 
  • Personal banking, loan, investment and insurance benefits.

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