Product Content Manager

One of the most critical functions of our business is the development and syndication of product content to develop and optimize our ecommerce product pages. This role owns and manages this process, using the Salsify Product Information Management tool, and orchestrates a team of content and data creators and activators.

• Serve as the owner and point person regarding product content workflows in Salsify 
• Ensure the timely completion of Salsify workflows, communication of issues, and syndication of products to retailers’ portals and our ERP 
• Manage content syndication and lead support team in onboarding new syndication channels, updating existing channels, overall ecommerce content delivery, and auditing of all delivered content and assets 
• Set up, map and ensure proper formatting of content data in Salsify Set up and maintain workflows (including new dynamic workflows) Develop key proofing and quality assurance measures 
• Understand and act on retailer specific requirements and change requests Conduct content audits and gap analysis, determining ways to improve content quality and efficiency 
• Partner with Sales, Marketing and Creative teams on the development of processes and solutions to optimize the syndication of product content through Salsify 
• Regularly look for improvement opportunities and communicate those to the appropriate teams 
• Collaborate with teams on the development of business processes and solutions to meet sales needs and ecommerce best practices, including A+/enhanced content 
• Utilize Salsify reporting and other methods to report on content creation, delivery and performance 
• Build and deploy digital catalogs and materials necessary for viewing product assortment and attribution 
• Provide systems expertise in setting up inbound/outbound data feeds, gap analysis documents, syndication channel audits, and Retailer .com API integrations
• Develop product and category expertise to drive continual improvement

• Bachelor’s Degree in business, marketing, communications or related field preferred
• Extensive experience with and knowledge of the Salsify Product Information Management tool (minimum 2 years) 
• Strong knowledge and understanding of ecommerce sales channels, portals and processes 
• Experience managing a company ecommerce website preferred 
• Experience in ecommerce sales of consumer products preferred 
• Demonstrated ability to analyze and execute product and channel strategies 
• Understanding of demand generation techniques to drive sales, including content, reviews, promotions, advertising, email and social media 
• Familiarity with key performance indicators of content, sales and demand generation success 
• Exceptional time management and communication skills, with keen attention to detail 
• Understanding of how to track, measure and report activity, and turn those measurements into insights that can be used to improve practices 
• Ability to manage projects and collaborate with various other people to efficiently accomplish tasks 
• Desire to continually learn, as well as create and improve processes and results
• People management skills and team leadership, with particular emphasis on development of employees 
• Clear focus on the consumer (end user) experience and satisfaction

• 401k with Company Match
• 9 paid holidays 
• Medical/Dental/Vision Insurance 
• HSA Company Contribution- $500 - $1500
• Paid Time Off 
• Paid Life, Short Term and Long-Term Disability Insurance 
• Tuition Reimbursement
• Career Advancement Opportunities 
• Company Events & Happenings - Picnics, Giveaways, and Holiday celebration! 
• Employee Discounts on Products