Central Garden & Pet’s Specialty Business Unit located in Franklin, WI is seeking a Product Information and Reputation Specialist who would be responsible for recommending and executing social media programs while protecting and maximizing our reputation across all online channels. This position is accountable for maintaining and managing the Product Information in PIM system, and is primarily responsible for community-level engagement on social channels, product reviews and user generated content regarding a subset of Central Garden & Pet’s brands and products.
The position is responsible for the development of a comprehensive strategy and implementation to engage online audiences. This may be done both reactively and proactively; within an authentic brand voice (that may change per brand) to amplify our advocates, mitigate risk to our brand’s reputations and cultivate loyal consumers.
The Product Information and Reputation Specialist will work closely with each of the brand’s marketing and consumer care teams to align regarding tone of voice, messages, escalation plans and reporting feedback loops. This position requires the self-starter tenacity to research and experiment with current and developing trends and platforms. This environment changes very rapidly and the ability to adapt and change quickly is necessary to succeed in this role.
Central Garden & Pet Company (NASDAQ:CENT and CENTA), is a leading innovator, marketer and producer of quality branded products for the pet and lawn and garden supplies markets. Please see our website at www.central.com for additional company information.