Product Manager will be responsible management of activities from product definition and planning through production, release, and end of life. This individual will serve as the central resource with design, process, manufacturing, test, quality and marketing as the product(s) move to production and distribution. Involvement lasts throughout all stages of a product’s lifecycle including modifications, upgrades and maintenance of the product or product line. Also, this individual will develop business plans and product positioning in the marketplace as well as oversees market research, monitors competitive activity and identifies customer needs. Lastly, this individual will establish pricing strategies.