Product Manager, Sr.

Lamplight Farms

The W.C. Bradley Co. family of companies is one of the leading providers of outdoor leisure products in the world and W.C. Bradley Co. Real Estate is one of the leading commercial and residential real estate companies in the Columbus, Georgia area. This reputation for “being leaders in the field” also holds true for W.C. Bradley Co. team members. Employment with the W.C. Bradley Co. is a serious commitment, one that requires team members to be at their best to meet the ever-changing needs of the company and its consumers. The W.C. Bradley Co. understands these challenges and has responded by offering a work environment and Benefits programs that help team members balance the demands of work and family life. The company’s roots run deep with an enduring commitment to integrity and stewardship, and its reach is wide as it continues to grow in North America and around the world. Inspired by its history and heritage, the W.C. Bradley Co. today is focused on the endless and exciting opportunities that lay ahead in the global marketplace. What are you waiting for? This could be the company you’ve been hoping to find! If you want to work for a company that stands for something, serves others, and makes a difference in the world, then now is the time to consider becoming part of the W.C. Bradley Co. family of companies.

Position Details

Product Manager, Sr.
Southeast Wisconsin
Menomonee Falls, WI

Responsible for supporting the growth, profitability and financial return of the TIKI®Brand product portfolio through innovation and consumer insight. Actively engage in growing the TIKI® Brand in new and exciting product categories. Contribute to building a profitable product portfolio that aligns with product and brand strategies, business objectives, and consumer needs. Provide project leadership on complex product development projects, from concept to delivery, to a cross functional team through the product development process.

Duties and Responsibilities:

  • Identify and develop new products delivering against unmet consumer needs and increase consumer satisfaction.
  • Actively participate in identifying and evaluating new product categories which compliment the TIKI® Brand.
  • Lead moderately complex to complex product development projects; deliver high quality products through innovation.
  • Participate in the identification and selection of product sourcing partners.
  • Conduct consumer research to refine product and/or brand categories to best meet consumer needs.
  • Continuously refresh the assigned portfolio of TIKI® Brand products; ensure products align with consumer needs; ensure products meet brand and style guidelines.
  • Collaborate with and lead a cross-functional team through the product development process; coordinate with multiple departments (i.e., sourcing, operations, engineering, and materials).
  • Ensure a well-rounded product development process is utilized to include consideration for environmental, regulatory, competitor products, consumer trends, and unmet consumer needs.
  • Collaborate with marketing in support of new product introductions; prepare product for commercial retail to include the development of packaging, artwork, promotional campaigns, and sales materials.
  • Manage target consumer mix to maximize sales and optimize profits.
  • Ensure product development, manufacturing, and fulfillment is cost efficient;
  • Develop, monitor, and maintain accountability for all project plans to include timetables, deliverables, and budgets.
  • Develop and execute product strategies that are aligned with the brand and product segment; continuously analyze Point of Sale (POS), sales data, and financial margins against forecast and modify strategy accordingly to maximize product Return on Investment (ROI).
  • Manage the product lifecycle for one or more products, or brand categories; to include SKU rationalization and E&O disposition.
  • Keep a current and up-to-date knowledge of industry and consumer trends; develop and maintain a strong partnership with sales team(s) and distribution channels.
  • Other duties as deemed necessary.


  • Minimum Education: Bachelor's degree in Business Administration, Marketing, or related field of study.
  • Minimum Experience: Five (5) years of marketing experience within the consumer products industry. 
  • Licensure/Certification(s): None.

Knowledge, Skills and Abilities:

  • Knowledge of product development/management and branding. Knowledge of consumer research methodologies.
  • Knowledge of marketing concepts, strategies and standard practices.
  • Knowledge of the product development lifecycle from concept to Point of Sale.
  • Proficiency using a Personal Computer (PC) to include Microsoft Word, Excel, Visio, and Outlook.
  • Proficiency using product development software (i.e., Stage Gate).
  • Strong project management skills and the ability to coordinate the work of multiple teams.
  • Leadership skills and the ability to drive engagement of others towards a common goal.
  • Strong problem-solving skills and the ability to derive solutions through analysis.
  • Analytical skills and the ability to be detail oriented.
  • Financial and budgetary management skills.
  • Strong verbal and written communication skills and the ability to effectively communicate in English.
  • Ability to use and understand the business acumen within the consumer products industry.
  • Ability to travel domestically and internationally.
  • Ability to maintain regular and predictable attendance.
  • Ability to work in a constant state of alertness.

Physical Requirements:

  • Normal office environment with less than 25% domestic and international travel required.

« Back