Product Marketing & Proposal Specialist

Johnson Health Tech North America

Johnson Health Tech (JHT) designs, manufactures and markets award-winning fitness equipment for commercial and residential use Matrix, Vision, AFG, Horizon, Tempo, Merit and Treo Fitness brand names. The product line includes treadmills, stationary bikes, elliptical machines, weight training machines, and other types of fitness and wellness equipment. Johnson Health Tech North America, a subsidiary of JHT, is located in Cottage Grove, WI. For more information, access our website at: Johnson Health Tech.

Position Details

Product Marketing & Proposal Specialist
Southwest Wisconsin
Cottage Grove, WI

Position Overview

Under the direction of the Global Marketing Director, the Product Marketing & Proposal Specialist is someone who is responsible for coordinating with cross-functional team members to implement product launches, facilitate product customization requests and work directly with the commercial sales team and other cross-functional leaders to produce the highest quality proposal materials in accordance with company policies and procedures. This position will enhance the efficiency of the sales effort to create a customized proposal that will result in increased revenue. This position’s scope work also includes supporting US commercial product launch campaigns and CRM digital marketing efforts.

The ideal candidate will have a proven track record in proposal and project management and integrated marketing concepts. This person will have expertise working within cross-functional teams, albeit non-supervisory and can demonstrate experience in creating persuasive and compelling content that will clearly differentiate the Matrix brand from the competition.


  • Acts as project manager of proposal efforts, including: lead kick off meeting to define expectations, identify tasks and assign responsibilities, and develop production schedule; complete tasks and assigned responsibilities, and adhere to proposal schedule; draft/edit content; schedule reviews; final submittal production and delivery
  • Responsible for meeting RFP requirements, ensuring content is compliant, visually compelling and clear, and adheres to brand standards
  • Work with the creative team on the production of the RFPs and digital marketing assets
  • Maintain, create, and enhance processes for maintaining up-to-date RFP content, including creating new content
  • Monitor proposals to ensure compliance with existing contracts or related agreements
  • Analyze proposal results, i.e. reasons for won or lost, and identify areas for improvement
  • Facilitates the coordination of product customization requests, including adherence to procedures, process improvements and communication among cross-functional teams
  • Act as the project manager of the implementation of new product, technology and feature launches in the US.
  • Assist with the creation, development, and maintenance of product and solution content including sales cut sheets, brochures, website copy, technical whitepapers, and presentations
  • Under the direction of the global marketing director for the commercial channel, assist with content marketing, product marketing campaigns, and all other marketing support projects as assigned
  • Other projects as needed


  • Bachelor's degree in Marketing, Communications or related field required


  • Two or more years of proposal/RFP writing experience
  • Experience building and nurturing internal and external relationships
  • Experience in executing marketing strategies and programs, including working within predefined brand standards
  • Experience working with databases or CRM platforms and executing marketing automation campaigns that touch multiple web, e-mail and CRM technologies
  • B2B marketing preferred

Other Requirements:

  • Skilled in project management with 100% follow-through and the ability to execute on multiple projects simultaneously
  • Professional communication (written and verbal), organizational, and problem-solving skills
  • Strong interpersonal and team building skills
  • Highly effective working in a team environment
  • Ability to influence and manage cross functional team support
  • Ability to execute responsibilities and delegate and manage tasks that are timely and accurate
  • Problem solving skills with ability to maintain optimism when encountering hurdles


You must clearly demonstrate the following qualities:

  • Demonstrated effective interpersonal, verbal and written communication skills
  • Strong sense of initiative and a sense of urgency, demonstrated by accomplishing tasks; improving current work processes; and assisting others when necessary
  • Unwavering attention to detail and commitment to world-class quality
  • Ability to embrace deadlines
  • Able to project a positive and professional demeanor to all internal and external contacts
  • Friendly personality and people skills
  • Excellent communication and follow-through
  • Be a self-starter with strong problem-solving abilities
  • Work well individually and with teams


We offer an excellent compensation package and team-oriented work environment with growth opportunities. Some of our outstanding benefits include:

  • Health & Dental Insurance
  • Company paid Life Insurance
  • 401(k)
  • Paid Time Off benefits
  • Free access to our state-of-the-art onsite workout facility
  • Product discounts
  • Wellness programs 

We're honored to be recognized by Forbes, yet again, as one of the #WorldsBestEmployersof 2021, based on a survey of 150,000 workers in 58 countries.


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