Product Marketing Coordinator


AMSOIL INC. specializes in developing synthetic lubricant technology designed for those who demand the best. Our full line of synthetic lubricants delivers exceptional wear protection, allowing customers to harness the full potential of their cars, trucks, motorcycles, industrial machinery and anything else they ride, drive or operate. By guarding against wear, reducing maintenance and increasing fuel efficiency, AMSOIL synthetic lubricants help millions of people worldwide get the most out of their vehicles and equipment while saving time and money.

Position Details

Product Marketing Coordinator
Southeast Wisconsin
Milwaukee, WI

AMSOIL INC. is looking for a Product Marketing Coordinator as part of the Industrial Product Marketing Team. In this role you will assist with the entire lifecycle of our product portfolio, from ideation, planning, execution, and ongoing management. The ideal candidate will have experience in product marketing, an understanding of product positioning and market trends, and the ability to help drive product strategies that align with the Company's overall objectives. This position allows for a hybrid work schedule sharing time between an office setting in Milwaukee, Wisconsin, and a home office.

Core Responsibilities:

Portfolio Strategy & Planning

  • Assist in the execution of product portfolio strategy aligned with the Company's business goals and market trends.
  • Analyze market dynamics, competitive landscape, and customer needs to identify opportunities for portfolio growth.
  • Help manage a variety of projects of varying complexity.

Product Lifecycle Management

  • Participate in product lifecycle management, from concept to end-of-life, ensuring that each product meets quality standards and market demands.
  • Collaborate with cross-functional teams, including product development, marketing, sales, and operations to drive successful product development launches through the Stage Gate process.

Market Analysis and Research

  • Conduct market research to stay informed about industry trends, competitor offerings, emerging technologies, pricing, and customer needs.
  • Analyze market data to contribute insights that shape product positioning and marketing strategies.

Financial Support

  • Regularly assess and report on portfolio performance, providing insights and recommendations for improvements to product portfolio, pricing strategy and category product plan.
  • Monitor market pricing and offer recommendations for pricing adjustments and cost optimizations.

Content Creation and Development

  • Assist in developing compelling and effective product messaging for various channels, including websites, social media, and marketing collateral.
  • Coordinate the creating on marketing claims measuring our products against industry standards or competitive products.

Sales and Technical Support

  • Provide support to the sales and customer service teams with relevant market intelligence and technical information.
  • Assist in the development of sales tools and resources.

Position Requirements:

  • Bachelor's degree in marketing, business management, product management, or related field 
  • Minimum of 2 years of relevant work experience or equivalent combination of education and experience sufficient to perform the essential functions of the job. 
  • Experience in product management or product portfolio management 
  • Analytical and strategic thinking skills 
  • Knowledge of marketing trends, best practices, and resources 
  • Basic knowledge of common financials; cost of goods sold, gross margin, etc. 
  • Excellent communication and interpersonal skills 
  • Familiarity with market research methodologies and data analysis tools 
  • Detail oriented with excellent organization and project management abilities
  • Self-motivated with the ability to work collaboratively in a fast-paced environment 
  • Proficient in Microsoft Office products 
  • Understanding of channel strategy, buyer personals, market and sales funnels, value propositions and brand position

Preferred Requirements:

  • Experience working in the lubrication or similar industry

If you are passionate about product marketing and thrive in a collaborative setting, we invite you to apply for the position of Product Marketing Coordinator at AMSOIL. Join us in shaping the success of our product portfolio and driving innovation in the market.


  • Paid time off and paid holidays each year 
  • Employee bonus program 
  • 401(k) with company match 
  • Paid life, short-term disability, and long-term disability insurance 
  • Competitive health benefits 
  • Health savings account (HSA) and flexible spending account (FSA) options 
  • Affordable group dental, vision, critical illness, and accident insurance 
  • Employee discount on product

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